TikTok Ad Conversion and Setup Guide for Meta Marketers
type: HowTo
language: en
main entity of page: https://injoys.com/en/articles/meta-to-tiktok-ads-setup-guide
date published: 2026-08-23T15:45:58+09:00
date modified: 2026-08-23T15:45:58+09:00
description: A step-by-step guide to differences between Meta and TikTok ads, covering Pixel, targeting, Spark Ads, budgets, A/B tests, and performance measurement.
author: Injoys Editorial Team
publisher: Injoys
  type: Organization
keywords: ad performance measurement
keywords: TikTok Ads
keywords: Meta Ads
is accessible for free: true
is part of: Injoys
word count: 2508
reviewed by: 신익희
  type: Person
  job title: 편집장
image: ImageObject
  caption: Marketer filming a product with a smartphone beside a laptop showing analytics and shipping boxes
image: ImageObject
  caption: Marketer analyzing TikTok video ads, conversion funnels, and performance charts
about: How-to
mentions: ad performance measurement
mentions: TikTok Ads
mentions: Meta Ads
citation: TikTok for Business Help Center
citation: TikTok Creative Center
citation: Meta Business Help Center
citation: Meta Pixel Documentation
step: HowToStep
  position: 1
  text: First, select a campaign objective and optimization event that match your actual business goals, such as purchases, leads, or visits.
step: HowToStep
  position: 2
  text: Review TikTok Pixel and Events API, and check key events, deduplication, UTM parameters, and measurement in analytics tools.
step: HowToStep
  position: 3
  text: Structure ad groups with broad audiences restricted only by essential criteria and separate testing budgets.
step: HowToStep
  position: 4
  text: Create 9:16 videos that fit naturally into the TikTok feed, using different hooks and a single selling point.
step: HowToStep
  position: 5
  text: Compare performance at the creative level rather than the ad-group level, and continually scale winners, address fatigue, and validate incremental performance.

Injoys Editorial Team
type: Person