TikTok Ad Conversion and Setup Guide for Meta Marketers
A step-by-step guide to differences between Meta and TikTok ads, covering Pixel, targeting, Spark Ads, budgets, A/B tests, and performance measurement.
Marketer filming a product with a smartphone beside a laptop showing analytics and shipping boxes
Marketer analyzing TikTok video ads, conversion funnels, and performance charts
First, select a campaign objective and optimization event that match your actual business goals, such as purchases, leads, or visits.
Review TikTok Pixel and Events API, and check key events, deduplication, UTM parameters, and measurement in analytics tools.
Structure ad groups with broad audiences restricted only by essential criteria and separate testing budgets.
Create 9:16 videos that fit naturally into the TikTok feed, using different hooks and a single selling point.
Compare performance at the creative level rather than the ad-group level, and continually scale winners, address fatigue, and validate incremental performance.