{"content_id":"hk3gf9incx","slug":"google-ads-youtube-video-campaign-setup-guide","locale":"en","schema_type":"HowTo","category":"tutorial","category_name":"Tutorial","title":"Google Ads YouTube Video Ad Setup Guide: Budget, Targeting, and Creative","summary":"This guide explains the steps Google Ads beginners need to follow when creating YouTube video ads, including choosing objectives, measuring conversions, setting budgets, selecting locations, languages, and devices, and configuring audiences and creative. It also clarifies the often-confusing differences between Demand Gen and video campaigns, as well as how optimized targeting expands reach.","author":{"name":"Injoys Editorial Team","url":"https://injoys.com/ko/about"},"key_points":["Campaign objectives and types should be selected based on the actual results you intend to measure, such as views, reach, purchases, or inquiries.","An average daily budget does not mean that exactly the same amount will be spent every day, so daily fluctuations and billing limits must be distinguished.","Adding a competitor's URL to a custom segment does not directly identify and target actual visitors to that website.","Optimized targeting can expand reach beyond the selected audience, so caution is required if strict targeting limits are necessary.","Demand Gen can use images, videos, and carousels together, but it is a separate campaign type from standard video campaigns."],"content_markdown":"Setting up YouTube ads in Google Ads is not simply a matter of adding a video and budget. First, decide which action—reach, views, purchases, or consultation requests—will count as a result, then connect the appropriate campaign type, bidding, conversion measurement, and targeting to that goal.\n\nThe Google Ads interface and available features may vary depending on the account, billing country, campaign goal, and product updates. The procedure below is based on the Korean-language interface, but the actual options displayed on the screen should take precedence.\n\n## Items to Prepare Before You Begin\n\n- A Google account and Google Ads account\n- A billing profile and valid payment method\n- The YouTube channel and videos to use in ads\n- An HTTPS landing page to direct users to after they click an ad\n- Conversion actions that measure key activities such as purchases, inquiry submissions, and calls\n- A privacy policy and any necessary consent management system\n- Ad assets such as the brand name, logo, headlines, descriptions, and calls to action\n\nIf your goal is purchases or leads, it is advisable to check conversion tracking before creating the campaign. If conversion data is unavailable or collected incorrectly, automated bidding may learn to optimize for the wrong actions.\n\n## 1. Decide on the Advertising Goal and Campaign Type\n\nWhen you create a new campaign in Google Ads, goals such as sales, leads, website traffic, app promotion, awareness and consideration, and local store visits are generally displayed. Names and options may differ by account.\n\n### Recommended Direction by Goal\n\n| Actual business goal | Suitable campaign direction | Key performance metrics |\n|---|---|---|\n| Reach as many people as possible | Video reach campaign | Reach, impressions, CPM |\n| Increase video views | Video views campaign | Views, view rate, CPV |\n| Generate purchases and inquiries | Conversion-focused campaigns such as Demand Gen | Conversions, CPA, conversion value, ROAS |\n| App installs and in-app actions | App campaign | Installs, cost per install, in-app conversions |\n| Drive store visits | Supported campaign with offline goals | Direction requests, store-related conversions |\n\n“Create a campaign without a goal’s guidance” is a setup path that allows you to select a campaign type directly. This does not mean it is the best approach for every advertiser. For beginners, using goal guidance can help reduce setup omissions when the result to be measured is clear.\n\n## 2. Distinguish Between Standard Video Campaigns and Demand Gen\n\nThe two campaign types are not the same.\n\n| Category | Standard video campaign | Demand Gen |\n|---|---|---|\n| Primary use | YouTube-focused reach, views, etc. | Demand generation and conversions using visual creative |\n| Typical creative | YouTube videos | Images, videos, carousels, etc. |\n| Main eligible placements | YouTube and selectable video partner placements | Supported placements such as YouTube, Shorts, Discover, and Gmail |\n| Bidding examples | Target CPM, CPV, etc. | Supported strategies such as Maximize Conversions and Maximize Conversion Value |\n\nGuidance for older conversion-focused video campaigns may now appear as the Demand Gen creation flow in current accounts. If your goal is purchases or inquiries, consider Demand Gen. If your goal is purely reach or views, consider the relevant subtype of a video campaign.\n\nIf you want to use only specific placements, check the channel and network control options on the campaign creation screen. You cannot assume that every subtype allows you to select YouTube only.\n\n## 3. Set the Campaign Name and Conversion Goals\n\n### Consistent Naming Rules\n\nIncluding the brand, country or region, goal, creative format, and period in the campaign name makes management easier.\n\nExample:\n\n`BrandA_KR_Purchase_DemandGen_2026Q3`\n\nRecord the audience and demographic criteria in the ad group name.\n\nExample:\n\n`25-44_Women_BeautyInterest`\n\n### Select Conversion Actions\n\nFor a purchase campaign, it is advisable to set completed purchases as the primary conversion and avoid indiscriminately mixing actions of different value, such as page views or adding items to a cart, into the same optimization goal. For a lead campaign, test whether only successfully submitted inquiries are recorded as conversions.\n\nCheck the following:\n\n1. Is the Google tag or Google Tag Manager working properly?\n2. Is the same conversion being recorded more than once?\n3. Are the purchase amount and currency being passed correctly?\n4. Are primary conversions distinguished from secondary conversions used for observation?\n5. Do the conversion counting method and conversion window match the business cycle?\n\n### Interpreting View-Through Conversions\n\nResults that occur after someone views an ad without clicking it may be reported under separate concepts such as view-through conversions or engaged-view conversions. Rather than automatically enabling or disabling them, document the conversion window and attribution criteria. Separating click conversions from view-based conversions can reduce the risk of overestimating or underestimating the contribution of video ads.\n\n## 4. Set the Bidding Strategy and Budget\n\n### Bidding Strategies by Goal\n\n| Goal | Bidding method to consider | Metrics to interpret |\n|---|---|---|\n| Reach | Target CPM-based strategies | Cost per 1,000 impressions, unique reach |\n| Views | CPV-based strategies | Cost per view, view rate |\n| Conversions | Maximize Conversions, target CPA | Conversions, cost per conversion |\n| Revenue value | Maximize Conversion Value, target ROAS | Conversion value, conversion value relative to ad spend |\n\nAvailable strategies vary depending on the campaign type and conversion data. Applying an overly aggressive target CPA or target ROAS to an account with insufficient initial data may limit ad delivery.\n\n### Average Daily Budget and Campaign Total Budget\n\n- **Average daily budget:** Enter the average amount you want to spend per day. Actual spending may vary by date depending on traffic opportunities.\n- **Campaign total budget:** For supported campaigns, set the total amount to spend between the specified start and end dates.\n\nAn average daily budget of 100,000 won does not mean that exactly 100,000 won will be spent every day. Google Ads may spend more than the average daily budget on some dates and less on others, while the applicable daily and monthly billing limits are calculated according to the campaign and budget settings.\n\nIf the total budget is 1 million won and the campaign runs for 10 days, you can calculate a simple average daily budget of 100,000 won, but you should not assume that actual daily spending will be evenly distributed. Check the end date, billing limits, and cumulative spending together.\n\n## 5. Set Location, Language, Device, and Ad Schedule\n\n### Location Targeting\n\nSearch for and select location units supported by the account, such as all of South Korea, provinces and metropolitan cities, cities, counties and districts, or a radius. Not every location is available at the same administrative level.\n\nLocation options generally have meanings such as:\n\n- Users who are in or regularly visit the selected locations\n- Also include users who have shown interest in the selected locations\n- Users in excluded locations\n\nIf your service area is strict, as with a physical store or local service, an option closer to “users who are in or regularly visit the location” can help reduce unnecessary impressions outside the service area. Conversely, if users outside the location who show interest are also important, as with tourism, moving, or real estate searches, consider interest-based coverage.\n\n### Language Targeting\n\nFor Korean-language ads, consider Korean first. However, language settings do not determine a user’s nationality. Google uses multiple signals, including interface language and usage behavior, so selecting Korean does not guarantee that ads will be shown to every Korean or that non-Koreans will be completely excluded.\n\nIf you are targeting multilingual users, separating campaigns and landing pages by language can be useful for comparing performance.\n\n### Device Settings\n\nCheck supported devices such as computers, mobile phones, tablets, and TV screens. Do not assume that mobile conversion rates are always higher simply because the business is e-commerce. Initially, operate within a measurable scope, then analyze conversion rates, CPA, conversion value, and cross-device behavior by device.\n\nTV screens may contribute to reach and viewing, but direct conversions can be difficult to measure in campaigns that require immediate clicks or input. Decide whether to include them based on your goal and measurement feasibility.\n\n### Ad Schedule\n\nYou can set an ad schedule to match business hours, consultation availability, and demand by day of the week. Narrowing the schedule too much from the beginning, before sufficient data is available, may reduce opportunities for automated bidding to learn.\n\n## 6. Set Audience and Content Targeting\n\n### Demographics\n\nYou can select available criteria such as age, gender, parental status, and household income. Some criteria, such as household income, have different levels of availability by country.\n\n“Unknown” refers to users for whom Google cannot sufficiently determine the relevant demographic signal. Excluding this category can restrict targeting more strictly, but it also reduces reach and conversion opportunities. In addition, excluding “Unknown” alone does not guarantee the prevention of impressions to minors or compliance with legal age requirements. Age-restricted products require separate measures that comply with Google policies and applicable laws.\n\n### Custom Segments\n\nCustom segments can use signals such as search terms, URLs, and apps.\n\n- Search terms: Search intent that potential customers are likely to be interested in\n- URLs: Signals used to find people who browse websites similar to the specified URLs\n- Apps: Signals used to find potential customers who use apps similar to specific apps\n\nEntering a competitor’s URL does not mean that Google provides the advertiser with a list of actual visitors to that competitor’s website or directly targets only those visitors. URLs and apps should be understood as signals used to build an audience with related interests.\n\nRetargeting visitors to your own website requires appropriate tags, data segments, user consent, and policy compliance.\n\n### Interests and Purchase Intent\n\nRather than adding many unrelated interests from the beginning, divide your hypotheses into segments directly connected to the product and purchase context. For example, a beauty brand could test skincare interests, cosmetics purchase intent, and related custom search intent in separate ad groups.\n\nThere is no universal answer to questions such as “What is the maximum number of interests?” If the budget and expected audience size are small, avoid mixing too many criteria in one ad group. Instead, structure the campaign so that each hypothesis can be distinguished and its performance evaluated.\n\n### The Precise Meaning of Optimized Targeting\n\nOptimized targeting does not restrict impressions solely to the audience criteria you selected. If users are considered likely to convert, it may expand reach to people outside the selected segments.\n\n- You can test it if expanding performance is the priority.\n- If strict audience restrictions are required due to regulations, contracts, location, or internal policies, review the potential for expansion.\n- Compare conversions, CPA, and audience-level reports before and after enabling it.\n\n## 7. Add Videos and Ad Creative\n\n### Prepare Videos\n\nVideos used in video ads generally need to be hosted on YouTube. On the campaign creation screen, select an existing YouTube URL or add a video to the channel through a supported upload process.\n\nIt is advisable to prepare separate video formats for each placement.\n\n- Landscape: Standard YouTube viewing screen\n- Vertical: YouTube Shorts and full-screen mobile placements\n- Square: Support for various mobile placements\n\nPresent the brand and core problem quickly at the beginning of the video, and provide captions and visual information so it can be understood while muted. Check device-specific previews for excessive captions, cropped logos, and text that is difficult to read.\n\n### Demand Gen Creative Formats\n\nDepending on the account and campaign settings, Demand Gen may support the following formats:\n\n1. Single-image ads\n2. Video ads\n3. Carousel ads using multiple cards\n\nThis does not mean that every standard video campaign supports images and carousels. Check the campaign type first.\n\n### URLs and Text Assets\n\n- The final URL should lead to a functioning page directly related to the ad content.\n- Check page speed and forms on mobile devices.\n- Match the brand name and logo to how they appear on the landing page.\n- Rather than repeating the same message in the headline, description, and CTA, use them to communicate the benefit, supporting evidence, and action separately.\n\nIn Demand Gen, headlines may be limited to at most 40 characters and descriptions to at most 90 characters, and multiple assets may be added. However, character limits and the number of assets allowed may vary by ad format and product updates, so treat the limits shown on the creation screen as final.\n\nExample structure:\n\n- Headline: The core benefit or problem to solve\n- Description: Audience, differentiator, conditions, or evidence supporting trust\n- CTA: Wording such as Learn More, Buy Now, or Apply Now that matches the actual landing-page action\n\nThe ad strength indicator is diagnostic information used to assess the variety and completeness of assets. High ad strength does not guarantee actual sales or a low CPA.\n\n### Sitelinks\n\nIf supported by the campaign, you can add sitelinks for different purposes, such as best-selling products, pricing information, customer reviews, and consultation requests. Link each sitelink directly to a relevant page and do not repeat the same URL.\n\n## 8. Final Checklist Before Publishing\n\n- [ ] The campaign goal matches the selected conversion action.\n- [ ] Conversion tag duplication and omissions have been tested.\n- [ ] The budget, start date, end date, and time zone are correct.\n- [ ] The location targeting option matches the actual service area.\n- [ ] The language setting matches the landing-page language.\n- [ ] The expansion status of optimized targeting has been checked.\n- [ ] All video aspect ratios and device-specific previews have been checked.\n- [ ] The final URL and sitelinks work properly.\n- [ ] The ad copy, logo, and brand presentation on the landing page are consistent.\n- [ ] Privacy, restricted industries, and Google Ads policies have been reviewed.\n\nAfter publishing, the ad undergoes a policy review. Even if approved, delivery may be limited due to an insufficient budget, overly narrow targeting, low bid competitiveness, insufficient conversion data, or other reasons.\n\n## 9. Performance Metrics to Check After Publishing\n\n| Goal | Metrics to check first | Items to check together |\n|---|---|---|\n| Awareness | Unique reach, impressions, frequency, CPM | Reach by location and device |\n| Views | Views, view rate, CPV | Viewing duration, differences by creative |\n| Leads | Valid leads, CPA | Duplicate and spam leads, consultation conversion rate |\n| Purchases | Purchases, conversion value, ROAS | Average order value, profit margin, refunds |\n\nDuring the initial stage, it is advisable not to change creative, audiences, bidding, and budget frequently at the same time. If too many elements are changed, it becomes difficult to determine which adjustment affected performance. After obtaining sufficient data by ad group and creative, test one key hypothesis at a time.\n\n## Key Takeaways\n\nSuccessful YouTube ad setup is not about enabling every “recommended option,” but about aligning business goals with measurement criteria. Accurate conversion data must come first for conversion-focused campaigns, while location, language, and demographics have limitations as probabilistic signals. In particular, campaigns should be configured with the understanding that URLs in custom segments are not direct visitor lists and that optimized targeting may expand the audience.","content_html":"\u003cp\u003eSetting up YouTube ads in Google Ads is not simply a matter of adding a video and budget. First, decide which action—reach, views, purchases, or consultation requests—will count as a result, then connect the appropriate campaign type, bidding, conversion measurement, and targeting to that goal.\u003c/p\u003e\n\u003cp\u003eThe Google Ads interface and available features may vary depending on the account, billing country, campaign goal, and product updates. The procedure below is based on the Korean-language interface, but the actual options displayed on the screen should take precedence.\u003c/p\u003e\n\u003ch2\u003e\n\u003ca href=\"#items-to-prepare-before-you-begin\" class=\"anchor\" id=\"items-to-prepare-before-you-begin\"\u003e\u003c/a\u003eItems to Prepare Before You Begin\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003eA Google account and Google Ads account\u003c/li\u003e\n\u003cli\u003eA billing profile and valid payment method\u003c/li\u003e\n\u003cli\u003eThe YouTube channel and videos to use in ads\u003c/li\u003e\n\u003cli\u003eAn HTTPS landing page to direct users to after they click an ad\u003c/li\u003e\n\u003cli\u003eConversion actions that measure key activities such as purchases, inquiry submissions, and calls\u003c/li\u003e\n\u003cli\u003eA privacy policy and any necessary consent management system\u003c/li\u003e\n\u003cli\u003eAd assets such as the brand name, logo, headlines, descriptions, and calls to action\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIf your goal is purchases or leads, it is advisable to check conversion tracking before creating the campaign. If conversion data is unavailable or collected incorrectly, automated bidding may learn to optimize for the wrong actions.\u003c/p\u003e\n\u003ch2\u003e\n\u003ca href=\"#1-decide-on-the-advertising-goal-and-campaign-type\" class=\"anchor\" id=\"1-decide-on-the-advertising-goal-and-campaign-type\"\u003e\u003c/a\u003e1. Decide on the Advertising Goal and Campaign Type\u003c/h2\u003e\n\u003cp\u003eWhen you create a new campaign in Google Ads, goals such as sales, leads, website traffic, app promotion, awareness and consideration, and local store visits are generally displayed. Names and options may differ by account.\u003c/p\u003e\n\u003ch3\u003e\n\u003ca href=\"#recommended-direction-by-goal\" class=\"anchor\" id=\"recommended-direction-by-goal\"\u003e\u003c/a\u003eRecommended Direction by Goal\u003c/h3\u003e\n\u003cdiv class=\"overflow-x-auto\"\u003e\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eActual business goal\u003c/th\u003e\n\u003cth\u003eSuitable campaign direction\u003c/th\u003e\n\u003cth\u003eKey performance metrics\u003c/th\u003e\n\u003c/tr\u003e\n\u003c/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd data-label=\"Actual business goal\"\u003eReach as many people as possible\u003c/td\u003e\n\u003ctd data-label=\"Suitable campaign direction\"\u003eVideo reach campaign\u003c/td\u003e\n\u003ctd data-label=\"Key performance metrics\"\u003eReach, impressions, CPM\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd data-label=\"Actual business goal\"\u003eIncrease video views\u003c/td\u003e\n\u003ctd data-label=\"Suitable campaign direction\"\u003eVideo views campaign\u003c/td\u003e\n\u003ctd data-label=\"Key performance metrics\"\u003eViews, view rate, CPV\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd data-label=\"Actual business goal\"\u003eGenerate purchases and inquiries\u003c/td\u003e\n\u003ctd data-label=\"Suitable campaign direction\"\u003eConversion-focused campaigns such as Demand Gen\u003c/td\u003e\n\u003ctd data-label=\"Key performance metrics\"\u003eConversions, CPA, conversion value, ROAS\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd data-label=\"Actual business goal\"\u003eApp installs and in-app actions\u003c/td\u003e\n\u003ctd data-label=\"Suitable campaign direction\"\u003eApp campaign\u003c/td\u003e\n\u003ctd data-label=\"Key performance metrics\"\u003eInstalls, cost per install, in-app conversions\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd data-label=\"Actual business goal\"\u003eDrive store visits\u003c/td\u003e\n\u003ctd data-label=\"Suitable campaign direction\"\u003eSupported campaign with offline goals\u003c/td\u003e\n\u003ctd data-label=\"Key performance metrics\"\u003eDirection requests, store-related conversions\u003c/td\u003e\n\u003c/tr\u003e\n\u003c/tbody\u003e\n\u003c/table\u003e\u003c/div\u003e\n\u003cp\u003e“Create a campaign without a goal’s guidance” is a setup path that allows you to select a campaign type directly. This does not mean it is the best approach for every advertiser. For beginners, using goal guidance can help reduce setup omissions when the result to be measured is clear.\u003c/p\u003e\n\u003ch2\u003e\n\u003ca href=\"#2-distinguish-between-standard-video-campaigns-and-demand-gen\" class=\"anchor\" id=\"2-distinguish-between-standard-video-campaigns-and-demand-gen\"\u003e\u003c/a\u003e2. Distinguish Between Standard Video Campaigns and Demand Gen\u003c/h2\u003e\n\u003cp\u003eThe two campaign types are not the same.\u003c/p\u003e\n\u003cdiv class=\"overflow-x-auto\"\u003e\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eCategory\u003c/th\u003e\n\u003cth\u003eStandard video campaign\u003c/th\u003e\n\u003cth\u003eDemand Gen\u003c/th\u003e\n\u003c/tr\u003e\n\u003c/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd data-label=\"Category\"\u003ePrimary use\u003c/td\u003e\n\u003ctd data-label=\"Standard video campaign\"\u003eYouTube-focused reach, views, etc.\u003c/td\u003e\n\u003ctd data-label=\"Demand Gen\"\u003eDemand generation and conversions using visual creative\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd data-label=\"Category\"\u003eTypical creative\u003c/td\u003e\n\u003ctd data-label=\"Standard video campaign\"\u003eYouTube videos\u003c/td\u003e\n\u003ctd data-label=\"Demand Gen\"\u003eImages, videos, carousels, etc.\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd data-label=\"Category\"\u003eMain eligible placements\u003c/td\u003e\n\u003ctd data-label=\"Standard video campaign\"\u003eYouTube and selectable video partner placements\u003c/td\u003e\n\u003ctd data-label=\"Demand Gen\"\u003eSupported placements such as YouTube, Shorts, Discover, and Gmail\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd data-label=\"Category\"\u003eBidding examples\u003c/td\u003e\n\u003ctd data-label=\"Standard video campaign\"\u003eTarget CPM, CPV, etc.\u003c/td\u003e\n\u003ctd data-label=\"Demand Gen\"\u003eSupported strategies such as Maximize Conversions and Maximize Conversion Value\u003c/td\u003e\n\u003c/tr\u003e\n\u003c/tbody\u003e\n\u003c/table\u003e\u003c/div\u003e\n\u003cp\u003eGuidance for older conversion-focused video campaigns may now appear as the Demand Gen creation flow in current accounts. If your goal is purchases or inquiries, consider Demand Gen. If your goal is purely reach or views, consider the relevant subtype of a video campaign.\u003c/p\u003e\n\u003cp\u003eIf you want to use only specific placements, check the channel and network control options on the campaign creation screen. You cannot assume that every subtype allows you to select YouTube only.\u003c/p\u003e\n\u003ch2\u003e\n\u003ca href=\"#3-set-the-campaign-name-and-conversion-goals\" class=\"anchor\" id=\"3-set-the-campaign-name-and-conversion-goals\"\u003e\u003c/a\u003e3. Set the Campaign Name and Conversion Goals\u003c/h2\u003e\n\u003ch3\u003e\n\u003ca href=\"#consistent-naming-rules\" class=\"anchor\" id=\"consistent-naming-rules\"\u003e\u003c/a\u003eConsistent Naming Rules\u003c/h3\u003e\n\u003cp\u003eIncluding the brand, country or region, goal, creative format, and period in the campaign name makes management easier.\u003c/p\u003e\n\u003cp\u003eExample:\u003c/p\u003e\n\u003cp\u003e\u003ccode\u003eBrandA_KR_Purchase_DemandGen_2026Q3\u003c/code\u003e\u003c/p\u003e\n\u003cp\u003eRecord the audience and demographic criteria in the ad group name.\u003c/p\u003e\n\u003cp\u003eExample:\u003c/p\u003e\n\u003cp\u003e\u003ccode\u003e25-44_Women_BeautyInterest\u003c/code\u003e\u003c/p\u003e\n\u003ch3\u003e\n\u003ca href=\"#select-conversion-actions\" class=\"anchor\" id=\"select-conversion-actions\"\u003e\u003c/a\u003eSelect Conversion Actions\u003c/h3\u003e\n\u003cp\u003eFor a purchase campaign, it is advisable to set completed purchases as the primary conversion and avoid indiscriminately mixing actions of different value, such as page views or adding items to a cart, into the same optimization goal. For a lead campaign, test whether only successfully submitted inquiries are recorded as conversions.\u003c/p\u003e\n\u003cp\u003eCheck the following:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eIs the Google tag or Google Tag Manager working properly?\u003c/li\u003e\n\u003cli\u003eIs the same conversion being recorded more than once?\u003c/li\u003e\n\u003cli\u003eAre the purchase amount and currency being passed correctly?\u003c/li\u003e\n\u003cli\u003eAre primary conversions distinguished from secondary conversions used for observation?\u003c/li\u003e\n\u003cli\u003eDo the conversion counting method and conversion window match the business cycle?\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3\u003e\n\u003ca href=\"#interpreting-view-through-conversions\" class=\"anchor\" id=\"interpreting-view-through-conversions\"\u003e\u003c/a\u003eInterpreting View-Through Conversions\u003c/h3\u003e\n\u003cp\u003eResults that occur after someone views an ad without clicking it may be reported under separate concepts such as view-through conversions or engaged-view conversions. Rather than automatically enabling or disabling them, document the conversion window and attribution criteria. Separating click conversions from view-based conversions can reduce the risk of overestimating or underestimating the contribution of video ads.\u003c/p\u003e\n\u003ch2\u003e\n\u003ca href=\"#4-set-the-bidding-strategy-and-budget\" class=\"anchor\" id=\"4-set-the-bidding-strategy-and-budget\"\u003e\u003c/a\u003e4. Set the Bidding Strategy and Budget\u003c/h2\u003e\n\u003ch3\u003e\n\u003ca href=\"#bidding-strategies-by-goal\" class=\"anchor\" id=\"bidding-strategies-by-goal\"\u003e\u003c/a\u003eBidding Strategies by Goal\u003c/h3\u003e\n\u003cdiv class=\"overflow-x-auto\"\u003e\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eGoal\u003c/th\u003e\n\u003cth\u003eBidding method to consider\u003c/th\u003e\n\u003cth\u003eMetrics to interpret\u003c/th\u003e\n\u003c/tr\u003e\n\u003c/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd data-label=\"Goal\"\u003eReach\u003c/td\u003e\n\u003ctd data-label=\"Bidding method to consider\"\u003eTarget CPM-based strategies\u003c/td\u003e\n\u003ctd data-label=\"Metrics to interpret\"\u003eCost per 1,000 impressions, unique reach\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd data-label=\"Goal\"\u003eViews\u003c/td\u003e\n\u003ctd data-label=\"Bidding method to consider\"\u003eCPV-based strategies\u003c/td\u003e\n\u003ctd data-label=\"Metrics to interpret\"\u003eCost per view, view rate\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd data-label=\"Goal\"\u003eConversions\u003c/td\u003e\n\u003ctd data-label=\"Bidding method to consider\"\u003eMaximize Conversions, target CPA\u003c/td\u003e\n\u003ctd data-label=\"Metrics to interpret\"\u003eConversions, cost per conversion\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd data-label=\"Goal\"\u003eRevenue value\u003c/td\u003e\n\u003ctd data-label=\"Bidding method to consider\"\u003eMaximize Conversion Value, target ROAS\u003c/td\u003e\n\u003ctd data-label=\"Metrics to interpret\"\u003eConversion value, conversion value relative to ad spend\u003c/td\u003e\n\u003c/tr\u003e\n\u003c/tbody\u003e\n\u003c/table\u003e\u003c/div\u003e\n\u003cp\u003eAvailable strategies vary depending on the campaign type and conversion data. Applying an overly aggressive target CPA or target ROAS to an account with insufficient initial data may limit ad delivery.\u003c/p\u003e\n\u003ch3\u003e\n\u003ca href=\"#average-daily-budget-and-campaign-total-budget\" class=\"anchor\" id=\"average-daily-budget-and-campaign-total-budget\"\u003e\u003c/a\u003eAverage Daily Budget and Campaign Total Budget\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAverage daily budget:\u003c/strong\u003e Enter the average amount you want to spend per day. Actual spending may vary by date depending on traffic opportunities.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCampaign total budget:\u003c/strong\u003e For supported campaigns, set the total amount to spend between the specified start and end dates.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAn average daily budget of 100,000 won does not mean that exactly 100,000 won will be spent every day. Google Ads may spend more than the average daily budget on some dates and less on others, while the applicable daily and monthly billing limits are calculated according to the campaign and budget settings.\u003c/p\u003e\n\u003cp\u003eIf the total budget is 1 million won and the campaign runs for 10 days, you can calculate a simple average daily budget of 100,000 won, but you should not assume that actual daily spending will be evenly distributed. Check the end date, billing limits, and cumulative spending together.\u003c/p\u003e\n\u003ch2\u003e\n\u003ca href=\"#5-set-location-language-device-and-ad-schedule\" class=\"anchor\" id=\"5-set-location-language-device-and-ad-schedule\"\u003e\u003c/a\u003e5. Set Location, Language, Device, and Ad Schedule\u003c/h2\u003e\n\u003ch3\u003e\n\u003ca href=\"#location-targeting\" class=\"anchor\" id=\"location-targeting\"\u003e\u003c/a\u003eLocation Targeting\u003c/h3\u003e\n\u003cp\u003eSearch for and select location units supported by the account, such as all of South Korea, provinces and metropolitan cities, cities, counties and districts, or a radius. Not every location is available at the same administrative level.\u003c/p\u003e\n\u003cp\u003eLocation options generally have meanings such as:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eUsers who are in or regularly visit the selected locations\u003c/li\u003e\n\u003cli\u003eAlso include users who have shown interest in the selected locations\u003c/li\u003e\n\u003cli\u003eUsers in excluded locations\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIf your service area is strict, as with a physical store or local service, an option closer to “users who are in or regularly visit the location” can help reduce unnecessary impressions outside the service area. Conversely, if users outside the location who show interest are also important, as with tourism, moving, or real estate searches, consider interest-based coverage.\u003c/p\u003e\n\u003ch3\u003e\n\u003ca href=\"#language-targeting\" class=\"anchor\" id=\"language-targeting\"\u003e\u003c/a\u003eLanguage Targeting\u003c/h3\u003e\n\u003cp\u003eFor Korean-language ads, consider Korean first. However, language settings do not determine a user’s nationality. Google uses multiple signals, including interface language and usage behavior, so selecting Korean does not guarantee that ads will be shown to every Korean or that non-Koreans will be completely excluded.\u003c/p\u003e\n\u003cp\u003eIf you are targeting multilingual users, separating campaigns and landing pages by language can be useful for comparing performance.\u003c/p\u003e\n\u003ch3\u003e\n\u003ca href=\"#device-settings\" class=\"anchor\" id=\"device-settings\"\u003e\u003c/a\u003eDevice Settings\u003c/h3\u003e\n\u003cp\u003eCheck supported devices such as computers, mobile phones, tablets, and TV screens. Do not assume that mobile conversion rates are always higher simply because the business is e-commerce. Initially, operate within a measurable scope, then analyze conversion rates, CPA, conversion value, and cross-device behavior by device.\u003c/p\u003e\n\u003cp\u003eTV screens may contribute to reach and viewing, but direct conversions can be difficult to measure in campaigns that require immediate clicks or input. Decide whether to include them based on your goal and measurement feasibility.\u003c/p\u003e\n\u003ch3\u003e\n\u003ca href=\"#ad-schedule\" class=\"anchor\" id=\"ad-schedule\"\u003e\u003c/a\u003eAd Schedule\u003c/h3\u003e\n\u003cp\u003eYou can set an ad schedule to match business hours, consultation availability, and demand by day of the week. Narrowing the schedule too much from the beginning, before sufficient data is available, may reduce opportunities for automated bidding to learn.\u003c/p\u003e\n\u003ch2\u003e\n\u003ca href=\"#6-set-audience-and-content-targeting\" class=\"anchor\" id=\"6-set-audience-and-content-targeting\"\u003e\u003c/a\u003e6. Set Audience and Content Targeting\u003c/h2\u003e\n\u003ch3\u003e\n\u003ca href=\"#demographics\" class=\"anchor\" id=\"demographics\"\u003e\u003c/a\u003eDemographics\u003c/h3\u003e\n\u003cp\u003eYou can select available criteria such as age, gender, parental status, and household income. Some criteria, such as household income, have different levels of availability by country.\u003c/p\u003e\n\u003cp\u003e“Unknown” refers to users for whom Google cannot sufficiently determine the relevant demographic signal. Excluding this category can restrict targeting more strictly, but it also reduces reach and conversion opportunities. In addition, excluding “Unknown” alone does not guarantee the prevention of impressions to minors or compliance with legal age requirements. Age-restricted products require separate measures that comply with Google policies and applicable laws.\u003c/p\u003e\n\u003ch3\u003e\n\u003ca href=\"#custom-segments\" class=\"anchor\" id=\"custom-segments\"\u003e\u003c/a\u003eCustom Segments\u003c/h3\u003e\n\u003cp\u003eCustom segments can use signals such as search terms, URLs, and apps.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eSearch terms: Search intent that potential customers are likely to be interested in\u003c/li\u003e\n\u003cli\u003eURLs: Signals used to find people who browse websites similar to the specified URLs\u003c/li\u003e\n\u003cli\u003eApps: Signals used to find potential customers who use apps similar to specific apps\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eEntering a competitor’s URL does not mean that Google provides the advertiser with a list of actual visitors to that competitor’s website or directly targets only those visitors. URLs and apps should be understood as signals used to build an audience with related interests.\u003c/p\u003e\n\u003cp\u003eRetargeting visitors to your own website requires appropriate tags, data segments, user consent, and policy compliance.\u003c/p\u003e\n\u003ch3\u003e\n\u003ca href=\"#interests-and-purchase-intent\" class=\"anchor\" id=\"interests-and-purchase-intent\"\u003e\u003c/a\u003eInterests and Purchase Intent\u003c/h3\u003e\n\u003cp\u003eRather than adding many unrelated interests from the beginning, divide your hypotheses into segments directly connected to the product and purchase context. For example, a beauty brand could test skincare interests, cosmetics purchase intent, and related custom search intent in separate ad groups.\u003c/p\u003e\n\u003cp\u003eThere is no universal answer to questions such as “What is the maximum number of interests?” If the budget and expected audience size are small, avoid mixing too many criteria in one ad group. Instead, structure the campaign so that each hypothesis can be distinguished and its performance evaluated.\u003c/p\u003e\n\u003ch3\u003e\n\u003ca href=\"#the-precise-meaning-of-optimized-targeting\" class=\"anchor\" id=\"the-precise-meaning-of-optimized-targeting\"\u003e\u003c/a\u003eThe Precise Meaning of Optimized Targeting\u003c/h3\u003e\n\u003cp\u003eOptimized targeting does not restrict impressions solely to the audience criteria you selected. If users are considered likely to convert, it may expand reach to people outside the selected segments.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eYou can test it if expanding performance is the priority.\u003c/li\u003e\n\u003cli\u003eIf strict audience restrictions are required due to regulations, contracts, location, or internal policies, review the potential for expansion.\u003c/li\u003e\n\u003cli\u003eCompare conversions, CPA, and audience-level reports before and after enabling it.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003e\n\u003ca href=\"#7-add-videos-and-ad-creative\" class=\"anchor\" id=\"7-add-videos-and-ad-creative\"\u003e\u003c/a\u003e7. Add Videos and Ad Creative\u003c/h2\u003e\n\u003ch3\u003e\n\u003ca href=\"#prepare-videos\" class=\"anchor\" id=\"prepare-videos\"\u003e\u003c/a\u003ePrepare Videos\u003c/h3\u003e\n\u003cp\u003eVideos used in video ads generally need to be hosted on YouTube. On the campaign creation screen, select an existing YouTube URL or add a video to the channel through a supported upload process.\u003c/p\u003e\n\u003cp\u003eIt is advisable to prepare separate video formats for each placement.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eLandscape: Standard YouTube viewing screen\u003c/li\u003e\n\u003cli\u003eVertical: YouTube Shorts and full-screen mobile placements\u003c/li\u003e\n\u003cli\u003eSquare: Support for various mobile placements\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003ePresent the brand and core problem quickly at the beginning of the video, and provide captions and visual information so it can be understood while muted. Check device-specific previews for excessive captions, cropped logos, and text that is difficult to read.\u003c/p\u003e\n\u003ch3\u003e\n\u003ca href=\"#demand-gen-creative-formats\" class=\"anchor\" id=\"demand-gen-creative-formats\"\u003e\u003c/a\u003eDemand Gen Creative Formats\u003c/h3\u003e\n\u003cp\u003eDepending on the account and campaign settings, Demand Gen may support the following formats:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eSingle-image ads\u003c/li\u003e\n\u003cli\u003eVideo ads\u003c/li\u003e\n\u003cli\u003eCarousel ads using multiple cards\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eThis does not mean that every standard video campaign supports images and carousels. Check the campaign type first.\u003c/p\u003e\n\u003ch3\u003e\n\u003ca href=\"#urls-and-text-assets\" class=\"anchor\" id=\"urls-and-text-assets\"\u003e\u003c/a\u003eURLs and Text Assets\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003eThe final URL should lead to a functioning page directly related to the ad content.\u003c/li\u003e\n\u003cli\u003eCheck page speed and forms on mobile devices.\u003c/li\u003e\n\u003cli\u003eMatch the brand name and logo to how they appear on the landing page.\u003c/li\u003e\n\u003cli\u003eRather than repeating the same message in the headline, description, and CTA, use them to communicate the benefit, supporting evidence, and action separately.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIn Demand Gen, headlines may be limited to at most 40 characters and descriptions to at most 90 characters, and multiple assets may be added. However, character limits and the number of assets allowed may vary by ad format and product updates, so treat the limits shown on the creation screen as final.\u003c/p\u003e\n\u003cp\u003eExample structure:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eHeadline: The core benefit or problem to solve\u003c/li\u003e\n\u003cli\u003eDescription: Audience, differentiator, conditions, or evidence supporting trust\u003c/li\u003e\n\u003cli\u003eCTA: Wording such as Learn More, Buy Now, or Apply Now that matches the actual landing-page action\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe ad strength indicator is diagnostic information used to assess the variety and completeness of assets. High ad strength does not guarantee actual sales or a low CPA.\u003c/p\u003e\n\u003ch3\u003e\n\u003ca href=\"#sitelinks\" class=\"anchor\" id=\"sitelinks\"\u003e\u003c/a\u003eSitelinks\u003c/h3\u003e\n\u003cp\u003eIf supported by the campaign, you can add sitelinks for different purposes, such as best-selling products, pricing information, customer reviews, and consultation requests. Link each sitelink directly to a relevant page and do not repeat the same URL.\u003c/p\u003e\n\u003ch2\u003e\n\u003ca href=\"#8-final-checklist-before-publishing\" class=\"anchor\" id=\"8-final-checklist-before-publishing\"\u003e\u003c/a\u003e8. Final Checklist Before Publishing\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003e The campaign goal matches the selected conversion action.\u003c/li\u003e\n\u003cli\u003e Conversion tag duplication and omissions have been tested.\u003c/li\u003e\n\u003cli\u003e The budget, start date, end date, and time zone are correct.\u003c/li\u003e\n\u003cli\u003e The location targeting option matches the actual service area.\u003c/li\u003e\n\u003cli\u003e The language setting matches the landing-page language.\u003c/li\u003e\n\u003cli\u003e The expansion status of optimized targeting has been checked.\u003c/li\u003e\n\u003cli\u003e All video aspect ratios and device-specific previews have been checked.\u003c/li\u003e\n\u003cli\u003e The final URL and sitelinks work properly.\u003c/li\u003e\n\u003cli\u003e The ad copy, logo, and brand presentation on the landing page are consistent.\u003c/li\u003e\n\u003cli\u003e Privacy, restricted industries, and Google Ads policies have been reviewed.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAfter publishing, the ad undergoes a policy review. Even if approved, delivery may be limited due to an insufficient budget, overly narrow targeting, low bid competitiveness, insufficient conversion data, or other reasons.\u003c/p\u003e\n\u003ch2\u003e\n\u003ca href=\"#9-performance-metrics-to-check-after-publishing\" class=\"anchor\" id=\"9-performance-metrics-to-check-after-publishing\"\u003e\u003c/a\u003e9. Performance Metrics to Check After Publishing\u003c/h2\u003e\n\u003cdiv class=\"overflow-x-auto\"\u003e\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eGoal\u003c/th\u003e\n\u003cth\u003eMetrics to check first\u003c/th\u003e\n\u003cth\u003eItems to check together\u003c/th\u003e\n\u003c/tr\u003e\n\u003c/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd data-label=\"Goal\"\u003eAwareness\u003c/td\u003e\n\u003ctd data-label=\"Metrics to check first\"\u003eUnique reach, impressions, frequency, CPM\u003c/td\u003e\n\u003ctd data-label=\"Items to check together\"\u003eReach by location and device\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd data-label=\"Goal\"\u003eViews\u003c/td\u003e\n\u003ctd data-label=\"Metrics to check first\"\u003eViews, view rate, CPV\u003c/td\u003e\n\u003ctd data-label=\"Items to check together\"\u003eViewing duration, differences by creative\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd data-label=\"Goal\"\u003eLeads\u003c/td\u003e\n\u003ctd data-label=\"Metrics to check first\"\u003eValid leads, CPA\u003c/td\u003e\n\u003ctd data-label=\"Items to check together\"\u003eDuplicate and spam leads, consultation conversion rate\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd data-label=\"Goal\"\u003ePurchases\u003c/td\u003e\n\u003ctd data-label=\"Metrics to check first\"\u003ePurchases, conversion value, ROAS\u003c/td\u003e\n\u003ctd data-label=\"Items to check together\"\u003eAverage order value, profit margin, refunds\u003c/td\u003e\n\u003c/tr\u003e\n\u003c/tbody\u003e\n\u003c/table\u003e\u003c/div\u003e\n\u003cp\u003eDuring the initial stage, it is advisable not to change creative, audiences, bidding, and budget frequently at the same time. If too many elements are changed, it becomes difficult to determine which adjustment affected performance. After obtaining sufficient data by ad group and creative, test one key hypothesis at a time.\u003c/p\u003e\n\u003ch2\u003e\n\u003ca href=\"#key-takeaways\" class=\"anchor\" id=\"key-takeaways\"\u003e\u003c/a\u003eKey Takeaways\u003c/h2\u003e\n\u003cp\u003eSuccessful YouTube ad setup is not about enabling every “recommended option,” but about aligning business goals with measurement criteria. Accurate conversion data must come first for conversion-focused campaigns, while location, language, and demographics have limitations as probabilistic signals. In particular, campaigns should be configured with the understanding that URLs in custom segments are not direct visitor lists and that optimized targeting may expand the audience.\u003c/p\u003e\n","tags":["Google Ads","YouTube Ads","Video Campaign","Ad Targeting","Ad Budget"],"faqs":[{"question":"How is a campaign to increase YouTube views different from a purchase conversion campaign?","answer":"A views campaign optimizes primarily for viewing metrics such as views and cost per view, while a conversion campaign optimizes primarily for configured conversion actions such as purchases and inquiries. A high number of views does not automatically lead to more purchases, so you should choose a campaign that aligns with your actual business goals."},{"question":"Is creating a campaign without goal guidance the best option for beginners too?","answer":"Not always. This option is useful when you want to choose the campaign type and settings yourself, but it also increases the possibility of missing settings. Beginners with a clear goal to measure may find it easier to use goal guidance such as sales, leads, or awareness."},{"question":"Are video campaigns and Demand Gen campaigns the same?","answer":"No. Standard video campaigns are mainly used to achieve reach and views on YouTube, while Demand Gen is a separate campaign type that uses images, videos, and carousels to generate demand and conversions across supported placements such as YouTube, Shorts, Discover, and Gmail."},{"question":"If I set the average daily budget to KRW 100,000, will exactly KRW 100,000 be spent every day?","answer":"No. The average daily budget is a long-term daily average, and actual spending may vary depending on traffic opportunities each day. You should also check the daily and monthly billing limits that apply to Google Ads, along with cumulative spending."},{"question":"If I am targeting Koreans, do I only need to select Korean as the language?","answer":"Selecting Korean is useful, but it is not a setting that directly determines nationality. Google estimates language based on interface language and usage signals. If you are targeting users in Korea, you should configure location targeting for South Korea or specific regions in addition to language."},{"question":"If I add a competitor's website to a custom segment, can I advertise to visitors of that site?","answer":"It does not directly target actual visitors to the competitor's site. The URL you enter is used as a signal to find potential customers who are likely to browse websites similar to that site or show related interests."},{"question":"If I enable optimized targeting, will ads be shown only to the audiences I selected?","answer":"No. Optimized targeting may expand reach to users outside the selected segments when they are considered likely to convert. If you need to strictly limit the audience, you should check whether it is enabled and how it works for each campaign type."},{"question":"Can excluding “Unknown” from demographics prevent ads from being shown to minors?","answer":"This cannot be fully guaranteed. “Unknown” refers to users whose demographics, such as age, Google cannot determine with sufficient confidence; it does not mean only minors. Age-restricted products require separate protective measures that comply with Google policies and applicable laws, in addition to excluding this category."},{"question":"Can I upload a video ad file directly to Google Ads?","answer":"Video ad assets generally need to be hosted on YouTube. You can select the URL of an existing YouTube video or use the supported upload process on the campaign screen to add it to a YouTube channel."},{"question":"Are ad headlines and descriptions both limited to 40 characters?","answer":"No. In Demand Gen, different limits may apply, such as a maximum of 40 characters for headlines and 90 characters for descriptions. Limits may vary by campaign type and ad format, so you should write according to the character counts shown on the actual asset entry screen."},{"question":"Does a high ad strength rating necessarily mean better ad performance?","answer":"No. Ad strength is a diagnostic metric that assesses the completeness and variety of assets; it does not guarantee revenue, CPA, or ROAS. To evaluate actual performance, you need to analyze conversion tracking, the competitiveness of the offer, audiences, bidding, the landing page, and asset quality together."}],"sources":[{"url":"https://ads.google.com/","title":"Google Ads","type":"source"},{"url":"https://support.google.com/google-ads/answer/2375497","title":"Google Ads Help: Create a Video campaign","type":"source"},{"url":"https://support.google.com/google-ads/answer/13695777","title":"Google Ads Help: About Demand Gen campaigns","type":"source"},{"url":"https://support.google.com/google-ads/answer/2375420","title":"Google Ads Help: About average daily budgets","type":"data_point"},{"url":"https://support.google.com/google-ads/answer/1722043","title":"Google Ads Help: About location targeting","type":"source"},{"url":"https://support.google.com/google-ads/answer/1722078","title":"Google Ads Help: About language targeting","type":"source"},{"url":"https://support.google.com/google-ads/answer/9805516","title":"Google Ads Help: About custom segments","type":"source"},{"url":"https://support.google.com/google-ads/answer/10537509","title":"Google Ads Help: About optimized targeting","type":"source"},{"url":"https://support.google.com/google-ads/answer/12216226","title":"Google Ads Help: Set up web conversions","type":"source"}],"images":[{"id":339,"url":"https://injoys.com/rails/active_storage/blobs/proxy/eyJfcmFpbHMiOnsiZGF0YSI6Mzk1NiwicHVyIjoiYmxvYl9pZCJ9fQ==--75ee2cf7244e8701bdeaeaf30d364c26a6a436e5/ai-104c069a.webp","is_representative":true,"generation_method":"ai_image","license":"ai_generated","mime_type":"image/webp","translations":{"ko":{"alt":"동영상 광고 대시보드와 타겟, 분석 차트, 광고 소재, 기기별 노출을 연결한 인포그래픽","caption":"유튜브 동영상 광고의 타겟팅부터 소재 구성과 기기별 노출까지의 흐름을 보여준다.","description":null},"en":{"alt":"Infographic linking a video ad dashboard with targeting, analytics, creatives, and cross-device delivery","caption":"The graphic shows the flow from YouTube ad targeting and creative setup to delivery across devices.","description":null},"ja":{"alt":"動画広告ダッシュボードとターゲティング、分析、広告素材、端末配信を結ぶ図","caption":"YouTube動画広告のターゲティングから素材設定、端末別配信までの流れを示している。","description":null},"es":{"alt":"Infografía de un panel de anuncios de video con segmentación, métricas, creatividades y dispositivos","caption":"El gráfico muestra el flujo desde la segmentación y las creatividades hasta la difusión en varios dispositivos.","description":null},"id":{"alt":"Infografik dasbor iklan video dengan penargetan, analitik, materi kreatif, dan berbagai perangkat","caption":"Grafik ini menunjukkan alur dari penargetan dan materi iklan YouTube hingga penayangan di berbagai perangkat.","description":null},"pt":{"alt":"Infográfico de painel de anúncios em vídeo com segmentação, métricas, criativos e vários dispositivos","caption":"O gráfico mostra o fluxo da segmentação e criação do anúncio no YouTube até a exibição em diferentes dispositivos.","description":null},"zh-hant":{"alt":"影片廣告資訊主頁連結受眾定位、成效圖表、廣告素材與跨裝置投放的資訊圖","caption":"此圖呈現 YouTube 影片廣告從受眾定位、素材設定到跨裝置投放的流程。","description":null},"de":{"alt":"Infografik eines Videoanzeigen-Dashboards mit Targeting, Analysen, Werbemitteln und mehreren Geräten","caption":"Die Grafik zeigt den Ablauf vom YouTube-Targeting und der Anzeigengestaltung bis zur Ausspielung auf mehreren Geräten.","description":null}}},{"id":340,"url":"https://injoys.com/rails/active_storage/blobs/proxy/eyJfcmFpbHMiOnsiZGF0YSI6Mzk2MiwicHVyIjoiYmxvYl9pZCJ9fQ==--c7ce19ff64c6eeb1b932bf97b900b0a36f52a93e/ai-a7379110.webp","is_representative":false,"generation_method":"ai_image","license":"ai_generated","mime_type":"image/webp","translations":{"ko":{"alt":"동영상 플레이어와 광고 소재가 타겟 고객 및 웹페이지로 연결되는 광고 흐름도","caption":"동영상 광고가 타겟 고객에게 도달해 웹사이트 반응으로 이어지는 과정을 보여준다.","description":null},"en":{"alt":"Diagram linking a video player and ad creatives to a target audience and webpage","caption":"The graphic shows how video ads reach a target audience and drive website engagement.","description":null},"ja":{"alt":"動画プレーヤーと広告クリエイティブがターゲット層やウェブページにつながる図","caption":"動画広告がターゲット層に届き、サイト上の反応につながる流れを示している。","description":null},"es":{"alt":"Diagrama que conecta un reproductor de video y anuncios con la audiencia objetivo y una página web","caption":"El gráfico muestra cómo los anuncios de video llegan al público objetivo y generan interacción web.","description":null},"id":{"alt":"Diagram yang menghubungkan pemutar video dan materi iklan dengan audiens target serta halaman web","caption":"Grafik ini menunjukkan alur iklan video menjangkau audiens target dan mendorong interaksi di situs.","description":null},"pt":{"alt":"Diagrama ligando um player de vídeo e criativos de anúncio ao público-alvo e a uma página web","caption":"O gráfico mostra como anúncios em vídeo alcançam o público-alvo e geram interação no site.","description":null},"zh-hant":{"alt":"影片播放器與廣告素材連結至目標受眾及網頁的流程圖","caption":"此圖呈現影片廣告觸及目標受眾並帶動網站互動的流程。","description":null},"de":{"alt":"Diagramm zur Verbindung von Videoplayer und Anzeigenmotiven mit Zielgruppe und Webseite","caption":"Die Grafik zeigt, wie Videoanzeigen die Zielgruppe erreichen und Interaktionen auf der Webseite fördern.","description":null}}}],"published_at":"2026-07-29T09:45:57+09:00","updated_at":"2026-07-29T09:45:57+09:00","license":"cc_by","translation_status":"reviewed","available_locales":["ko","en","ja","es"],"data_locales":["ko","en","ja","es","id","pt","zh-hant","de"],"url":"https://injoys.com/en/articles/google-ads-youtube-video-campaign-setup-guide"}