{"content_id":"kca5eab52w","slug":"convenience-store-display-layout-principles","locale":"en","schema_type":"Article","category":"knowledge_base","category_name":"Knowledge Base","title":"Convenience Store Displays: Traffic Flow and Golden Zones","summary":"Convenience store displays are designed around shoppers' paths and sightlines to make products easy to discover and choose. Refrigerator placement and golden zones are difficult to generalize in terms of fixed heights or angles.","sponsorship_disclosure":null,"affiliate_disclosure":null,"commerce_disclosure":null,"author":{"name":"Injoys Editorial Team","url":"https://injoys.com/ko/about"},"key_points":["Convenience store traffic flow creates opportunities for shoppers to encounter other products while looking for the items they came for.","The golden zone is a highly visible display area that varies with customers' sightlines and the store layout.","Cross-merchandising places products used together near each other to encourage shoppers to choose additional items.","PB means private brand, and its defining criteria differ from those for collaborations or exclusive sales.","To assess the effects of display changes, you also need to check for other changes, such as discounts and weather."],"content_markdown":"The principles of convenience store displays guide product placement so customers discover items along their route and within their line of sight. Eye-level displays and related product placement can encourage additional purchases. However, refrigerator locations and display heights are not the same in every store.\n\nThe main source for these explanations of product displays is Coca-Cola's September 2024 material.\n\n## How do convenience store displays influence purchases?\n\nDisplays affect the chances customers have to see products and the effort it takes to choose them. Seeing snacks on the way to a drink you wanted gives you more items to consider. Finding milk next to bread may suggest a combination to enjoy together.\n\nThese arrangements are part of VMD, which presents a store's products attractively. VMD is a sales approach that uses visual elements to help customers choose products. It includes signage and display configurations as well as product locations.\n\n| Placement element | How it works | Example found in stores |\n| --- | --- | --- |\n| Customer route | Exposes customers to other products on the way to their destination | An aisle leading to the beverage refrigerator |\n| Eye-level display | Helps customers discover products within their line of sight | New products in the middle of a shelf |\n| Related product display | Brings to mind products used together | Bread and milk, drink pouches and cups of ice |\n| Checkout area | Exposes customers to additional products while they wait to pay | Gum or small snack packs |\n| Distinctive products | Provides a reason to visit a particular store | Private-label or collaboration products |\n\n## Why are beverage refrigerators toward the back?\n\nRefrigerators toward the back make customers looking for drinks pass through the store. Products along that route naturally come into view. This is a way to show other products to customers who only intended to buy drinks.\n\nHowever, it is not accurate to say that refrigerators are always at the very back. Coca-Cola's material also suggests additional refrigerators near the checkout. Refrigerator locations vary with the store layout and sales objectives.\n\nThere is also a sequence to how customers look for products inside refrigerators. Coca-Cola explains that customers first choose a door based on the type of drink. It then describes a tendency to scan brands up and down behind the chosen door.\n\n## The role of trapezoidal shelves and angled price tags\n\nShelves that extend farther out at the bottom make products visible when viewed from above. One arrangement places smaller products at the top and larger products at the bottom. This can make the overall display wider toward the bottom.\n\nTerms such as trapezoid or triangle are sometimes used to describe this. However, the shape of the shelf itself must be distinguished from the shape formed by the product arrangement. This does not mean that all convenience store shelves have the same structure.\n\nNAMM's product display guide also suggests placing smaller products at the top. It explains that placing larger products at the bottom creates visual balance. This is a general retail display principle, not a standard specifically for convenience stores.\n\nThe angle of a price tag affects how easily a standing customer can read it. Lower price tags are easier to read when they face the customer's line of sight. No evidence has been confirmed that a particular angle is a common standard across all convenience stores.\n\n## Where is the golden zone?\n\nThe golden zone is a display area that readily catches customers' attention. It is also called the gold zone. Typical examples include shelves near eye level and the checkout area.\n\nA shelf's golden zone mainly relates to eye level. The checkout area benefits from being a place where customers gather or pause briefly. Both areas offer good exposure, but for different reasons.\n\nCoca-Cola explains that eye-level shelves attract considerable attention. When customers look through a refrigerator, areas slightly below eye level also attract attention. It is therefore difficult to define the golden zone as a fixed height above the floor.\n\n| Location or condition | Products that can be placed there | Factors to consider |\n| --- | --- | --- |\n| Shelves within an adult's line of sight | New products, key products | Customer height and shelf structure |\n| Low shelves within a child's line of sight | Gummy candy, toys | A different eye level from adults |\n| Checkout and waiting areas | Gum, small snack packs | Exposure while waiting |\n| Near the entrance on rainy days | Umbrellas | Weather-related demand |\n| Prominent spaces in winter | Seasonal products such as steamed buns | Season and equipment in use |\n\nPlacement in the golden zone does not mean a product has the highest sales. NACS Magazine also describes prominent placement for new and promotional products. Display locations also reflect what a store intends to sell more of in the future.\n\n## Comparing related product displays and category displays\n\nRelated product displays place products used together close to one another. Category displays group similar products to help customers choose. The tasks customers are trying to accomplish with these two approaches differ.\n\n| Distinction | Category display | Related product display |\n| --- | --- | --- |\n| Basis for grouping | The same product category | Situations in which products are used together |\n| Example | Placing milk together and snacks together | Placing bread with milk, or beer with snacks to accompany it |\n| Convenience for customers | Comparing flavor, size, and price | Discovering products needed together |\n| Role in sales | Helps customers find the product they want | Suggests additional purchases |\n\nDrink pouches and cups of ice are an example of products with connected uses. Bread and milk suggest a combination to enjoy together. Products being close to one another does not automatically mean that a bundle discount or giveaway applies.\n\nWhen buying products together, check each product's price tag. If there is a promotion sign, check the eligible products and required purchase quantities. Products placed near one another may not be the products covered by the promotion.\n\n## How do PB and collaboration products differ?\n\nPB refers to products planned by a retailer and sold under its own brand. Collaboration products are developed with another company or person. A product can be both a PB product and a collaboration product.\n\nExclusive sales describe the sales channels through which a product can be purchased. Therefore, being sold at a particular convenience store does not by itself establish that a product is PB. Check both the product's brand and the operator's explanation.\n\n| Product example | Related convenience store | Official explanation confirmed |\n| --- | --- | --- |\n| Hyejaroun Jipbap Jeyuk Bokkeum | GS25 | Included as a product launch example in GS Retail's 2023 report |\n| Baek Jong-won Jeyuk Hanpan Dosirak | CU | Introduced as a product launch example in BGF Retail's 2023 press release |\n| Yonsei Milk Fresh Cream Bread line | CU | Described by BGF Retail as distinctive products developed with a partner |\n| Omori Kimchi Jjigae Ramen | GS25 | Classified as a PB product in GS Retail's 2021 report |\n\nThese products can give customers a reason to visit that convenience store. This serves a different role from displays that attract attention inside the store. Check the brand's product information for the current selection and stock at individual stores.\n\n## Common misconceptions about convenience store displays\n\nMisunderstandings arise when display principles are treated as fixed standards or guaranteed purchase outcomes. Placement changes the environment in which customers encounter products. Other factors, such as need and price, also affect actual purchases.\n\n- Avoid assuming that all refrigerators are at the back of the store. Some arrangements include additional refrigerators near the checkout.\n- Do not treat price tag angles or golden zone heights as nationwide standards. The industry materials reviewed do not specify such a single standard.\n- Do not interpret prominent products as a sales ranking. They may be promotional items or new products.\n- Do not assume that products placed together automatically qualify for a combined discount. Check the conditions on the promotion sign.\n- Do not assume that a particular brand's products are available at every store. You need to check stock at the store you plan to visit.\n\n## How to tell whether a display caused a sales increase\n\nEven if sales rise after a display change, the cause cannot be determined immediately. There may have been discounts or changes in the weather during the same period. To assess the display's effect, you need to check what other conditions changed.\n\nConsider a case where umbrellas are moved next to the checkout on a rainy day. If sales rise, the rain itself may have increased demand. This is why the effect of the display location alone must be distinguished from the effect of the weather.\n\nIf you operate a store and want to make a comparison, keep records in the following order.\n\n1. Record when and where the display was changed.\n2. Check for price and promotion changes during the same period.\n3. Also examine changes in the weather and visitor numbers.\n4. Identify periods when the product could not be sold because it was out of stock.\n5. Compare quantities sold during periods with similar conditions.\n\nThis is a comparison procedure for interpreting display effects. It is not a formula that guarantees a particular rate of sales growth. NACS Magazine also describes using sales data to manage displays.\n\n## A checklist for choosing only what you need\n\nFor products you did not plan to buy, consider why you added them. Related product displays can also help you remember things you need. The aim is to distinguish purchases made because you identified a need from purchases made because something caught your eye.\n\n1. Decide what to buy before entering.\n2. After choosing the product you came for, check other sizes in the same category.\n3. When adding a nearby product, consider whether you will actually use them together.\n4. Check the product name and promotion conditions on the price tag.\n5. Review unplanned items again before paying.","content_html":"\u003cp\u003eThe principles of convenience store displays guide product placement so customers discover items along their route and within their line of sight. Eye-level displays and related product placement can encourage additional purchases. However, refrigerator locations and display heights are not the same in every store.\u003c/p\u003e\n\u003cp\u003eThe main source for these explanations of product displays is Coca-Cola's September 2024 material.\u003c/p\u003e\n\u003ch2\u003e\n\u003ca href=\"#how-do-convenience-store-displays-influence-purchases\" class=\"anchor\" id=\"how-do-convenience-store-displays-influence-purchases\"\u003e\u003c/a\u003eHow do convenience store displays influence purchases?\u003c/h2\u003e\n\u003cp\u003eDisplays affect the chances customers have to see products and the effort it takes to choose them. Seeing snacks on the way to a drink you wanted gives you more items to consider. Finding milk next to bread may suggest a combination to enjoy together.\u003c/p\u003e\n\u003cp\u003eThese arrangements are part of VMD, which presents a store's products attractively. VMD is a sales approach that uses visual elements to help customers choose products. It includes signage and display configurations as well as product locations.\u003c/p\u003e\n\u003cdiv class=\"overflow-x-auto\"\u003e\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003ePlacement element\u003c/th\u003e\n\u003cth\u003eHow it works\u003c/th\u003e\n\u003cth\u003eExample found in stores\u003c/th\u003e\n\u003c/tr\u003e\n\u003c/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd data-label=\"Placement element\"\u003eCustomer route\u003c/td\u003e\n\u003ctd data-label=\"How it works\"\u003eExposes customers to other products on the way to their destination\u003c/td\u003e\n\u003ctd data-label=\"Example found in stores\"\u003eAn aisle leading to the beverage refrigerator\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd data-label=\"Placement element\"\u003eEye-level display\u003c/td\u003e\n\u003ctd data-label=\"How it works\"\u003eHelps customers discover products within their line of sight\u003c/td\u003e\n\u003ctd data-label=\"Example found in stores\"\u003eNew products in the middle of a shelf\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd data-label=\"Placement element\"\u003eRelated product display\u003c/td\u003e\n\u003ctd data-label=\"How it works\"\u003eBrings to mind products used together\u003c/td\u003e\n\u003ctd data-label=\"Example found in stores\"\u003eBread and milk, drink pouches and cups of ice\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd data-label=\"Placement element\"\u003eCheckout area\u003c/td\u003e\n\u003ctd data-label=\"How it works\"\u003eExposes customers to additional products while they wait to pay\u003c/td\u003e\n\u003ctd data-label=\"Example found in stores\"\u003eGum or small snack packs\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd data-label=\"Placement element\"\u003eDistinctive products\u003c/td\u003e\n\u003ctd data-label=\"How it works\"\u003eProvides a reason to visit a particular store\u003c/td\u003e\n\u003ctd data-label=\"Example found in stores\"\u003ePrivate-label or collaboration products\u003c/td\u003e\n\u003c/tr\u003e\n\u003c/tbody\u003e\n\u003c/table\u003e\u003c/div\u003e\n\u003ch2\u003e\n\u003ca href=\"#why-are-beverage-refrigerators-toward-the-back\" class=\"anchor\" id=\"why-are-beverage-refrigerators-toward-the-back\"\u003e\u003c/a\u003eWhy are beverage refrigerators toward the back?\u003c/h2\u003e\n\u003cp\u003eRefrigerators toward the back make customers looking for drinks pass through the store. Products along that route naturally come into view. This is a way to show other products to customers who only intended to buy drinks.\u003c/p\u003e\n\u003cp\u003eHowever, it is not accurate to say that refrigerators are always at the very back. Coca-Cola's material also suggests additional refrigerators near the checkout. Refrigerator locations vary with the store layout and sales objectives.\u003c/p\u003e\n\u003cp\u003eThere is also a sequence to how customers look for products inside refrigerators. Coca-Cola explains that customers first choose a door based on the type of drink. It then describes a tendency to scan brands up and down behind the chosen door.\u003c/p\u003e\n\u003ch2\u003e\n\u003ca href=\"#the-role-of-trapezoidal-shelves-and-angled-price-tags\" class=\"anchor\" id=\"the-role-of-trapezoidal-shelves-and-angled-price-tags\"\u003e\u003c/a\u003eThe role of trapezoidal shelves and angled price tags\u003c/h2\u003e\n\u003cp\u003eShelves that extend farther out at the bottom make products visible when viewed from above. One arrangement places smaller products at the top and larger products at the bottom. This can make the overall display wider toward the bottom.\u003c/p\u003e\n\u003cp\u003eTerms such as trapezoid or triangle are sometimes used to describe this. However, the shape of the shelf itself must be distinguished from the shape formed by the product arrangement. This does not mean that all convenience store shelves have the same structure.\u003c/p\u003e\n\u003cp\u003eNAMM's product display guide also suggests placing smaller products at the top. It explains that placing larger products at the bottom creates visual balance. This is a general retail display principle, not a standard specifically for convenience stores.\u003c/p\u003e\n\u003cp\u003eThe angle of a price tag affects how easily a standing customer can read it. Lower price tags are easier to read when they face the customer's line of sight. No evidence has been confirmed that a particular angle is a common standard across all convenience stores.\u003c/p\u003e\n\u003ch2\u003e\n\u003ca href=\"#where-is-the-golden-zone\" class=\"anchor\" id=\"where-is-the-golden-zone\"\u003e\u003c/a\u003eWhere is the golden zone?\u003c/h2\u003e\n\u003cp\u003eThe golden zone is a display area that readily catches customers' attention. It is also called the gold zone. Typical examples include shelves near eye level and the checkout area.\u003c/p\u003e\n\u003cp\u003eA shelf's golden zone mainly relates to eye level. The checkout area benefits from being a place where customers gather or pause briefly. Both areas offer good exposure, but for different reasons.\u003c/p\u003e\n\u003cp\u003eCoca-Cola explains that eye-level shelves attract considerable attention. When customers look through a refrigerator, areas slightly below eye level also attract attention. It is therefore difficult to define the golden zone as a fixed height above the floor.\u003c/p\u003e\n\u003cdiv class=\"overflow-x-auto\"\u003e\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eLocation or condition\u003c/th\u003e\n\u003cth\u003eProducts that can be placed there\u003c/th\u003e\n\u003cth\u003eFactors to consider\u003c/th\u003e\n\u003c/tr\u003e\n\u003c/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd data-label=\"Location or condition\"\u003eShelves within an adult's line of sight\u003c/td\u003e\n\u003ctd data-label=\"Products that can be placed there\"\u003eNew products, key products\u003c/td\u003e\n\u003ctd data-label=\"Factors to consider\"\u003eCustomer height and shelf structure\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd data-label=\"Location or condition\"\u003eLow shelves within a child's line of sight\u003c/td\u003e\n\u003ctd data-label=\"Products that can be placed there\"\u003eGummy candy, toys\u003c/td\u003e\n\u003ctd data-label=\"Factors to consider\"\u003eA different eye level from adults\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd data-label=\"Location or condition\"\u003eCheckout and waiting areas\u003c/td\u003e\n\u003ctd data-label=\"Products that can be placed there\"\u003eGum, small snack packs\u003c/td\u003e\n\u003ctd data-label=\"Factors to consider\"\u003eExposure while waiting\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd data-label=\"Location or condition\"\u003eNear the entrance on rainy days\u003c/td\u003e\n\u003ctd data-label=\"Products that can be placed there\"\u003eUmbrellas\u003c/td\u003e\n\u003ctd data-label=\"Factors to consider\"\u003eWeather-related demand\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd data-label=\"Location or condition\"\u003eProminent spaces in winter\u003c/td\u003e\n\u003ctd data-label=\"Products that can be placed there\"\u003eSeasonal products such as steamed buns\u003c/td\u003e\n\u003ctd data-label=\"Factors to consider\"\u003eSeason and equipment in use\u003c/td\u003e\n\u003c/tr\u003e\n\u003c/tbody\u003e\n\u003c/table\u003e\u003c/div\u003e\n\u003cp\u003ePlacement in the golden zone does not mean a product has the highest sales. NACS Magazine also describes prominent placement for new and promotional products. Display locations also reflect what a store intends to sell more of in the future.\u003c/p\u003e\n\u003ch2\u003e\n\u003ca href=\"#comparing-related-product-displays-and-category-displays\" class=\"anchor\" id=\"comparing-related-product-displays-and-category-displays\"\u003e\u003c/a\u003eComparing related product displays and category displays\u003c/h2\u003e\n\u003cp\u003eRelated product displays place products used together close to one another. Category displays group similar products to help customers choose. The tasks customers are trying to accomplish with these two approaches differ.\u003c/p\u003e\n\u003cdiv class=\"overflow-x-auto\"\u003e\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eDistinction\u003c/th\u003e\n\u003cth\u003eCategory display\u003c/th\u003e\n\u003cth\u003eRelated product display\u003c/th\u003e\n\u003c/tr\u003e\n\u003c/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd data-label=\"Distinction\"\u003eBasis for grouping\u003c/td\u003e\n\u003ctd data-label=\"Category display\"\u003eThe same product category\u003c/td\u003e\n\u003ctd data-label=\"Related product display\"\u003eSituations in which products are used together\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd data-label=\"Distinction\"\u003eExample\u003c/td\u003e\n\u003ctd data-label=\"Category display\"\u003ePlacing milk together and snacks together\u003c/td\u003e\n\u003ctd data-label=\"Related product display\"\u003ePlacing bread with milk, or beer with snacks to accompany it\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd data-label=\"Distinction\"\u003eConvenience for customers\u003c/td\u003e\n\u003ctd data-label=\"Category display\"\u003eComparing flavor, size, and price\u003c/td\u003e\n\u003ctd data-label=\"Related product display\"\u003eDiscovering products needed together\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd data-label=\"Distinction\"\u003eRole in sales\u003c/td\u003e\n\u003ctd data-label=\"Category display\"\u003eHelps customers find the product they want\u003c/td\u003e\n\u003ctd data-label=\"Related product display\"\u003eSuggests additional purchases\u003c/td\u003e\n\u003c/tr\u003e\n\u003c/tbody\u003e\n\u003c/table\u003e\u003c/div\u003e\n\u003cp\u003eDrink pouches and cups of ice are an example of products with connected uses. Bread and milk suggest a combination to enjoy together. Products being close to one another does not automatically mean that a bundle discount or giveaway applies.\u003c/p\u003e\n\u003cp\u003eWhen buying products together, check each product's price tag. If there is a promotion sign, check the eligible products and required purchase quantities. Products placed near one another may not be the products covered by the promotion.\u003c/p\u003e\n\u003ch2\u003e\n\u003ca href=\"#how-do-pb-and-collaboration-products-differ\" class=\"anchor\" id=\"how-do-pb-and-collaboration-products-differ\"\u003e\u003c/a\u003eHow do PB and collaboration products differ?\u003c/h2\u003e\n\u003cp\u003ePB refers to products planned by a retailer and sold under its own brand. Collaboration products are developed with another company or person. A product can be both a PB product and a collaboration product.\u003c/p\u003e\n\u003cp\u003eExclusive sales describe the sales channels through which a product can be purchased. Therefore, being sold at a particular convenience store does not by itself establish that a product is PB. Check both the product's brand and the operator's explanation.\u003c/p\u003e\n\u003cdiv class=\"overflow-x-auto\"\u003e\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eProduct example\u003c/th\u003e\n\u003cth\u003eRelated convenience store\u003c/th\u003e\n\u003cth\u003eOfficial explanation confirmed\u003c/th\u003e\n\u003c/tr\u003e\n\u003c/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd data-label=\"Product example\"\u003eHyejaroun Jipbap Jeyuk Bokkeum\u003c/td\u003e\n\u003ctd data-label=\"Related convenience store\"\u003eGS25\u003c/td\u003e\n\u003ctd data-label=\"Official explanation confirmed\"\u003eIncluded as a product launch example in GS Retail's 2023 report\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd data-label=\"Product example\"\u003eBaek Jong-won Jeyuk Hanpan Dosirak\u003c/td\u003e\n\u003ctd data-label=\"Related convenience store\"\u003eCU\u003c/td\u003e\n\u003ctd data-label=\"Official explanation confirmed\"\u003eIntroduced as a product launch example in BGF Retail's 2023 press release\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd data-label=\"Product example\"\u003eYonsei Milk Fresh Cream Bread line\u003c/td\u003e\n\u003ctd data-label=\"Related convenience store\"\u003eCU\u003c/td\u003e\n\u003ctd data-label=\"Official explanation confirmed\"\u003eDescribed by BGF Retail as distinctive products developed with a partner\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd data-label=\"Product example\"\u003eOmori Kimchi Jjigae Ramen\u003c/td\u003e\n\u003ctd data-label=\"Related convenience store\"\u003eGS25\u003c/td\u003e\n\u003ctd data-label=\"Official explanation confirmed\"\u003eClassified as a PB product in GS Retail's 2021 report\u003c/td\u003e\n\u003c/tr\u003e\n\u003c/tbody\u003e\n\u003c/table\u003e\u003c/div\u003e\n\u003cp\u003eThese products can give customers a reason to visit that convenience store. This serves a different role from displays that attract attention inside the store. Check the brand's product information for the current selection and stock at individual stores.\u003c/p\u003e\n\u003ch2\u003e\n\u003ca href=\"#common-misconceptions-about-convenience-store-displays\" class=\"anchor\" id=\"common-misconceptions-about-convenience-store-displays\"\u003e\u003c/a\u003eCommon misconceptions about convenience store displays\u003c/h2\u003e\n\u003cp\u003eMisunderstandings arise when display principles are treated as fixed standards or guaranteed purchase outcomes. Placement changes the environment in which customers encounter products. Other factors, such as need and price, also affect actual purchases.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAvoid assuming that all refrigerators are at the back of the store. Some arrangements include additional refrigerators near the checkout.\u003c/li\u003e\n\u003cli\u003eDo not treat price tag angles or golden zone heights as nationwide standards. The industry materials reviewed do not specify such a single standard.\u003c/li\u003e\n\u003cli\u003eDo not interpret prominent products as a sales ranking. They may be promotional items or new products.\u003c/li\u003e\n\u003cli\u003eDo not assume that products placed together automatically qualify for a combined discount. Check the conditions on the promotion sign.\u003c/li\u003e\n\u003cli\u003eDo not assume that a particular brand's products are available at every store. You need to check stock at the store you plan to visit.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003e\n\u003ca href=\"#how-to-tell-whether-a-display-caused-a-sales-increase\" class=\"anchor\" id=\"how-to-tell-whether-a-display-caused-a-sales-increase\"\u003e\u003c/a\u003eHow to tell whether a display caused a sales increase\u003c/h2\u003e\n\u003cp\u003eEven if sales rise after a display change, the cause cannot be determined immediately. There may have been discounts or changes in the weather during the same period. To assess the display's effect, you need to check what other conditions changed.\u003c/p\u003e\n\u003cp\u003eConsider a case where umbrellas are moved next to the checkout on a rainy day. If sales rise, the rain itself may have increased demand. This is why the effect of the display location alone must be distinguished from the effect of the weather.\u003c/p\u003e\n\u003cp\u003eIf you operate a store and want to make a comparison, keep records in the following order.\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eRecord when and where the display was changed.\u003c/li\u003e\n\u003cli\u003eCheck for price and promotion changes during the same period.\u003c/li\u003e\n\u003cli\u003eAlso examine changes in the weather and visitor numbers.\u003c/li\u003e\n\u003cli\u003eIdentify periods when the product could not be sold because it was out of stock.\u003c/li\u003e\n\u003cli\u003eCompare quantities sold during periods with similar conditions.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eThis is a comparison procedure for interpreting display effects. It is not a formula that guarantees a particular rate of sales growth. NACS Magazine also describes using sales data to manage displays.\u003c/p\u003e\n\u003ch2\u003e\n\u003ca href=\"#a-checklist-for-choosing-only-what-you-need\" class=\"anchor\" id=\"a-checklist-for-choosing-only-what-you-need\"\u003e\u003c/a\u003eA checklist for choosing only what you need\u003c/h2\u003e\n\u003cp\u003eFor products you did not plan to buy, consider why you added them. Related product displays can also help you remember things you need. The aim is to distinguish purchases made because you identified a need from purchases made because something caught your eye.\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eDecide what to buy before entering.\u003c/li\u003e\n\u003cli\u003eAfter choosing the product you came for, check other sizes in the same category.\u003c/li\u003e\n\u003cli\u003eWhen adding a nearby product, consider whether you will actually use them together.\u003c/li\u003e\n\u003cli\u003eCheck the product name and promotion conditions on the price tag.\u003c/li\u003e\n\u003cli\u003eReview unplanned items again before paying.\u003c/li\u003e\n\u003c/ol\u003e\n","tags":["Self employment","Decision Making","Food shopping"],"faqs":[{"question":"Are all convenience store refrigerators at the back of the store?","answer":"Not all of them. Placing them toward the back exposes customers to other products as they walk through the store. Another approach is to place additional refrigerators near the checkout."},{"question":"Is the golden zone at a fixed height above the floor?","answer":"It is difficult to define a single height that applies to every store. It varies depending on customers' eye level and the direction from which they view the products. In refrigerators, spots slightly below eye level also attract attention."},{"question":"Are the products in front of the checkout the best-selling products?","answer":"Display location alone does not tell you a product's sales ranking. Snacks and promotional products are also placed near the checkout to encourage additional purchases. The space can also be used to introduce new products."},{"question":"Why are price tags tilted in convenience stores?","answer":"The aim is to make lower price tags easier for standing customers to read. However, no evidence has been found that all convenience stores use the same angle."},{"question":"What kind of display places bread and milk close together?","answer":"It is a cross-merchandising display that places products used together close to each other. It can reduce the effort needed to find the right combination. For the store, it serves to encourage additional purchases."},{"question":"Are all products sold only at a particular convenience store PB products?","answer":"It is difficult to determine whether a product is PB based on its sales channels alone. PB is a classification related to a store's own brand. Whether a product is a collaboration or an exclusive must be checked separately."},{"question":"Are products displayed side by side discounted when bought together?","answer":"Placing products close together does not automatically mean a discount applies. Check the promotional signs for eligible products and required purchase quantities."},{"question":"How much do sales increase when displays are changed?","answer":"It is difficult to give a rate of increase that applies to every store. Prices, promotions, weather, and visitor numbers can all affect sales. You need to compare the number of units sold during periods with similar conditions."},{"question":"How can I reduce unplanned purchases at convenience stores?","answer":"Decide what to buy before visiting. Check whether you will actually use any extra products you pick up. Before checking out, double-check the price tags and promotion terms."}],"sources":[{"url":"https://www.coca-colalens.com/insights/convenience-retail-heat-map","title":"Coca-Cola, Convenience Retail Heat Map, September 2024","type":"source"},{"url":"https://www.nacsmagazine.com/issues/july2023/clear-the-clutter-rethinking-merchandising","title":"NACS Magazine, Clear the Clutter: Rethinking Merchandising, July 2023","type":"source"},{"url":"https://ww1.namm.org/nammu/management/ten-simple-merchandising-tips-maximize-store-sales","title":"NAMM, 10 Simple Merchandising Tips That Maximize In-Store Sales, July 22, 2013","type":"source"},{"url":"https://hpsimg.gsretail.com/_ui/desktop/common/docs/gsr_sustainability_report_2021.pdf","title":"GS Retail 2021 Sustainability Report","type":"source"},{"url":"https://hpimg.gsretail.com/_ui/desktop/common/docs/gsr_sustainability_report_2023.pdf","title":"GS Retail 2023 Sustainability Report","type":"source"},{"url":"https://origin.bgf.co.kr/bgflive/view/?categoryId=1\u0026id=486","title":"BGF Retail, press release on the Baek Jong-won Jeyuk Hanpan lunch box, March 22, 2023","type":"source"},{"url":"https://origin.bgf.co.kr/bgflive/view/?categoryId=1\u0026id=161","title":"BGF Retail, press release on the development of Yonsei Cream Bread and partner companies, June 16, 2022","type":"source"}],"images":[{"id":2310,"url":"https://injoys.com/rails/active_storage/blobs/proxy/eyJfcmFpbHMiOnsiZGF0YSI6MzU1MjQsInB1ciI6ImJsb2JfaWQifX0=--54fc4d9f847ccacb77736dd9e0c9c6f465bc45ee/ai-a2f6bfc7.webp","is_representative":true,"generation_method":"ai_photo","license":"ai_generated","mime_type":"image/webp","width":1536,"height":1024,"translations":{"ko":{"alt":"편의점 과자 진열대 앞에서 짙은 재킷을 입은 중년 남성이 청록색 과자 봉지를 들고 살펴보고 있다.","caption":"고객의 시선에 맞춘 진열은 상품을 발견하고 고르기 쉽게 합니다.","description":null},"en":{"alt":"A middle-aged man in a dark jacket examines a teal snack bag beside a convenience store shelf.","caption":"Displays aligned with customers’ gaze make products easier to discover and choose.","description":null},"ja":{"alt":"コンビニの菓子棚の前で、濃い色のジャケットを着た中年男性が青緑色の菓子袋を手に取り、見ている。","caption":"顧客の視線に合わせた陳列は、商品を見つけやすく、選びやすくします。","description":null},"es":{"alt":"Un hombre de mediana edad con chaqueta oscura examina una bolsa de aperitivos en una tienda de conveniencia.","caption":"La exposición adaptada a la mirada del cliente facilita descubrir y elegir productos.","description":null},"id":{"alt":"Pria paruh baya berjaket gelap mengamati kantong camilan hijau kebiruan di depan rak minimarket.","caption":"Penataan yang mengikuti arah pandang pelanggan memudahkan produk ditemukan dan dipilih.","description":null},"pt":{"alt":"Um homem de meia-idade com jaqueta escura examina um pacote de salgadinhos em uma loja de conveniência.","caption":"A exposição alinhada ao olhar do cliente facilita a descoberta e a escolha de produtos.","description":null},"zh-hant":{"alt":"一名穿著深色外套的中年男子站在便利商店零食架前，拿著一包藍綠色包裝的零食仔細查看。","caption":"配合顧客視線的陳列，能讓商品更容易被發現與挑選。","description":null},"de":{"alt":"Ein Mann mittleren Alters in dunkler Jacke betrachtet eine türkise Snacktüte am Regal eines Convenience-Stores.","caption":"Eine am Kundenblick orientierte Warenpräsentation erleichtert das Entdecken und Auswählen von Produkten.","description":null}}},{"id":2311,"url":"https://injoys.com/rails/active_storage/blobs/proxy/eyJfcmFpbHMiOnsiZGF0YSI6MzU1MzAsInB1ciI6ImJsb2JfaWQifX0=--41cf5b1f5a255dff5846e7ca09b07064b167ffea/ai-cebba079.webp","is_representative":false,"generation_method":"ai_semi","license":"ai_generated","mime_type":"image/webp","width":1536,"height":1024,"translations":{"ko":{"alt":"비 내리는 편의점 창가에서 앞치마를 입은 점주가 계산대 옆 진열대에 접이식 우산을 정리하고 있습니다.","caption":"동선을 고려한 진열은 다른 상품을 접할 기회를 만듭니다.","description":null},"en":{"alt":"A shopkeeper arranges folded umbrellas beside the checkout as rain falls outside a convenience store.","caption":"Displays along shopping routes create opportunities to discover other products.","description":null},"ja":{"alt":"雨が降るコンビニの窓際で、エプロン姿の店主がレジ横の折り畳み傘を整えています。","caption":"動線を考えた陳列は、ほかの商品に出会う機会を生みます。","description":null},"es":{"alt":"Una tendera acomoda paraguas plegables junto a la caja de una tienda de conveniencia mientras llueve afuera.","caption":"La exposición según el recorrido de compra crea oportunidades para descubrir otros productos.","description":null},"id":{"alt":"Seorang pemilik minimarket menata payung lipat di dekat kasir saat hujan turun di luar.","caption":"Penataan yang mengikuti alur belanja membuka peluang untuk menemukan produk lain.","description":null},"pt":{"alt":"Uma lojista organiza guarda-chuvas dobráveis ao lado do caixa de uma loja de conveniência enquanto chove lá fora.","caption":"A exposição ao longo do percurso de compra cria oportunidades para descobrir outros produtos.","description":null},"zh-hant":{"alt":"便利商店窗外下著雨，穿著圍裙的店主正在整理收銀台旁的折疊傘。","caption":"配合購物動線的陳列能創造接觸其他商品的機會。","description":null},"de":{"alt":"Eine Ladeninhaberin ordnet Taschenschirme neben der Kasse eines Convenience-Stores, während es draußen regnet.","caption":"Warenpräsentation entlang der Einkaufswege schafft Gelegenheiten, weitere Produkte zu entdecken.","description":null}}}],"published_at":"2026-10-31T23:13:15+09:00","updated_at":"2026-10-31T23:13:15+09:00","license":"cc_by","translation_status":"reviewed","available_locales":["ko","en","ja","es"],"data_locales":["ko","en","ja","es","id","pt","zh-hant","de"],"url":"https://injoys.com/en/articles/convenience-store-display-layout-principles"}