{"content_id":"nso9wcgzpi","slug":"previously-popular-product-sales-decline-causes-and-responses","images":[{"id":1502,"url":"https://injoys.com/rails/active_storage/blobs/proxy/eyJfcmFpbHMiOnsiZGF0YSI6MjE5NDEsInB1ciI6ImJsb2JfaWQifX0=--7542062443b20d3ff82a02c119c8c81b1e542629/ai-9539c624.webp","is_representative":true,"generation_method":"ai_photo","license":"ai_generated","mime_type":"image/webp","width":1536,"height":1024,"translations":{"ko":{"alt":"생활용품점에서 여성 점주가 병 제품을 살펴보고 있다. 옆 선반에는 빈자리가 많고 탁자에는 매출 그래프가 놓여 있다.","caption":"경쟁 상품이 늘면 한때 잘 팔리던 제품의 상대적 가치도 낮아질 수 있습니다.","description":null},"en":{"alt":"A shop owner studies a bottle beside sparsely stocked shelves, with sales charts on the counter.","caption":"Growing competition can reduce the relative value of a product that once sold well.","description":null},"ja":{"alt":"生活用品店の店主がボトルを見つめている。隣の棚には空きが目立ち、台には売上グラフがある。","caption":"競合商品が増えると、かつて売れた商品の相対的な価値も下がり得ます。","description":null},"es":{"alt":"La dueña de una tienda examina una botella junto a estantes poco surtidos y gráficos de ventas.","caption":"Más competencia puede reducir el valor relativo de un producto que antes se vendía bien.","description":null},"id":{"alt":"Pemilik toko mengamati botol di dekat rak yang mulai kosong, dengan grafik penjualan di meja.","caption":"Persaingan yang meningkat dapat menurunkan nilai relatif produk yang dulu laris.","description":null},"pt":{"alt":"Dona de loja examina um frasco ao lado de prateleiras pouco abastecidas e gráficos de vendas.","caption":"O aumento da concorrência pode reduzir o valor relativo de um produto antes popular.","description":null},"zh-hant":{"alt":"生活用品店老闆娘端詳一瓶商品，旁邊貨架有不少空位，桌上放著銷售圖表。","caption":"競爭商品增加時，過去暢銷商品的相對價值也可能下降。","description":null},"de":{"alt":"Eine Ladeninhaberin betrachtet eine Flasche neben spärlich bestückten Regalen; auf dem Tisch liegen Verkaufsdiagramme.","caption":"Mehr Konkurrenz kann den relativen Wert eines ehemals gut verkauften Produkts senken.","description":null}}},{"id":1503,"url":"https://injoys.com/rails/active_storage/blobs/proxy/eyJfcmFpbHMiOnsiZGF0YSI6MjE5NDcsInB1ciI6ImJsb2JfaWQifX0=--44a1fece4c88250f04323a8bc1c5d2d0071083bd/ai-cc30ba30.webp","is_representative":false,"generation_method":"ai_semi","license":"ai_generated","mime_type":"image/webp","width":1536,"height":1024,"translations":{"ko":{"alt":"포장된 주문과 주문서를 대조하며 태블릿의 하락 그래프를 확인하는 여성","caption":"매출 감소의 원인을 찾으려면 유입, 구매 전환, 주문금액을 나눠 확인해야 합니다.","description":null},"en":{"alt":"Woman checks packed orders against an order sheet and a declining graph on a tablet","caption":"To diagnose falling sales, examine traffic, purchase conversion, and order value separately.","description":null},"ja":{"alt":"梱包済みの注文を書類と照合し、タブレットの下降グラフを確認する女性","caption":"売上減少の原因は、流入、購入転換、注文金額に分けて確認する必要があります。","description":null},"es":{"alt":"Una mujer coteja pedidos empaquetados con una hoja y una gráfica descendente en una tableta","caption":"Para diagnosticar la caída de ventas, hay que revisar por separado las visitas, la conversión y el valor de los pedidos.","description":null},"id":{"alt":"Perempuan mencocokkan pesanan yang sudah dikemas dengan lembar pesanan dan grafik menurun di tablet","caption":"Untuk mencari penyebab penurunan penjualan, periksa kunjungan, konversi pembelian, dan nilai pesanan secara terpisah.","description":null},"pt":{"alt":"Mulher confere pedidos embalados com uma folha e um gráfico em queda num tablet","caption":"Para diagnosticar a queda nas vendas, analise separadamente o tráfego, a conversão e o valor dos pedidos.","description":null},"zh-hant":{"alt":"女子對照已包裝的訂單與訂單單據，查看平板電腦上的下滑曲線","caption":"診斷銷售下滑時，應分別檢查流量、購買轉換率與訂單金額。","description":null},"de":{"alt":"Frau gleicht verpackte Bestellungen mit einem Auftragsblatt und einer fallenden Kurve auf dem Tablet ab","caption":"Um sinkende Verkäufe zu untersuchen, sollten Besucherzahlen, Kaufabschlüsse und Bestellwerte getrennt geprüft werden.","description":null}}},{"id":1504,"url":"https://injoys.com/rails/active_storage/blobs/proxy/eyJfcmFpbHMiOnsiZGF0YSI6MjE5NTMsInB1ciI6ImJsb2JfaWQifX0=--17f703d9176b520ed67661d8aab9ddaa51f43303/ai-b2d3918b.webp","is_representative":false,"generation_method":"ai_infographic","license":"ai_generated","mime_type":"image/webp","width":1024,"height":1536,"visible_locales":["ko"],"translations":{"ko":{"alt":"제품 가치 비교부터 판매 감소 원인, 매출 진단 단계와 대응책까지 정리한 세로형 인포그래픽.","caption":"매출 총액보다 유입, 구매 전환, 주문금액 중 무엇이 달라졌는지 먼저 확인해야 합니다.","description":null},"en":{"alt":"Vertical infographic with a product comparison, reasons for falling sales, a sales funnel, and response options.","caption":"Before choosing a response, check whether traffic, conversion, or order value has changed.","description":null},"ja":{"alt":"商品の比較、売上減少の要因、購入までの流れ、対応策をまとめた縦長の図解。","caption":"対策を選ぶ前に、流入、購入転換、注文金額のどこが変わったかを確認する必要があります。","description":null},"es":{"alt":"Infografía vertical sobre la comparación de productos, las causas de la caída de ventas y las posibles respuestas.","caption":"Antes de actuar, conviene comprobar si cambiaron las visitas, la conversión o el valor de los pedidos.","description":null},"id":{"alt":"Infografik vertikal tentang perbandingan produk, penyebab penurunan penjualan, alur pembelian, dan pilihan tindakan.","caption":"Sebelum menentukan tindakan, periksa apakah yang berubah adalah kunjungan, konversi, atau nilai pesanan.","description":null},"pt":{"alt":"Infográfico vertical sobre comparação de produtos, causas da queda nas vendas, etapas de compra e possíveis ações.","caption":"Antes de agir, é preciso verificar se mudaram o tráfego, a conversão ou o valor dos pedidos.","description":null},"zh-hant":{"alt":"直式資訊圖表整理產品比較、銷售下滑原因、購買流程與因應方式。","caption":"選擇對策前，應先確認流量、購買轉換或訂單金額是哪一項發生變化。","description":null},"de":{"alt":"Vertikale Infografik zu Produktvergleich, Ursachen sinkender Verkäufe, Kaufprozess und möglichen Maßnahmen.","caption":"Vor der Wahl einer Maßnahme sollte geprüft werden, ob sich Zulauf, Kaufquote oder Bestellwert verändert haben.","description":null}}}]}