{"content_id":"rxlpinsfof","slug":"naver-ads-media-mix-ecommerce-lead-generation","images":[{"id":650,"url":"https://injoys.com/rails/active_storage/blobs/proxy/eyJfcmFpbHMiOnsiZGF0YSI6ODAwNywicHVyIjoiYmxvYl9pZCJ9fQ==--bdc4c96ea69ddd2496967efc413b8fdaef37488c/ai-d0b5ee33.webp","is_representative":true,"generation_method":"ai_image","license":"ai_generated","mime_type":"image/webp","translations":{"ko":{"alt":"검색·쇼핑·지도·콘텐츠·영상 광고를 퍼널로 통합해 구매와 상담 전환으로 연결하는 흐름도","caption":"다양한 네이버 광고 채널을 이커머스 구매와 DB 상담 전환으로 연결하고 성과를 분석하는 미디어믹스를 보여준다.","description":null},"en":{"alt":"Funnel combining search, shopping, map, content, and video ads into purchase and lead conversions","caption":"The diagram shows a media mix that connects multiple ad channels to e-commerce purchases, lead generation, and performance analysis.","description":null},"ja":{"alt":"検索・ショッピング・地図・コンテンツ・動画広告を購入と問い合わせ転換へ統合するファネル図","caption":"複数の広告チャネルをEC購入と問い合わせ獲得につなげ、成果を分析するメディアミックスを示している。","description":null},"es":{"alt":"Embudo que integra anuncios de búsqueda, compras, mapas, contenido y video para generar conversiones","caption":"El diagrama muestra un mix de medios que conecta varios canales publicitarios con compras, captación de leads y análisis de resultados.","description":null},"id":{"alt":"Corong yang menggabungkan iklan pencarian, belanja, peta, konten, dan video menjadi konversi","caption":"Diagram ini menunjukkan bauran media yang menghubungkan berbagai kanal iklan dengan pembelian, perolehan prospek, dan analisis kinerja.","description":null},"pt":{"alt":"Funil que integra anúncios de busca, compras, mapas, conteúdo e vídeo em conversões","caption":"O diagrama mostra um mix de mídia que conecta vários canais de anúncios a compras, geração de leads e análise de desempenho.","description":null},"zh-hant":{"alt":"將搜尋、購物、地圖、內容與影音廣告整合至購買及名單轉換的漏斗流程圖","caption":"此圖呈現多種廣告管道如何連結電商購買、潛在客戶轉換與成效分析。","description":null},"de":{"alt":"Trichter zur Bündelung von Such-, Shopping-, Karten-, Content- und Videoanzeigen für Conversions","caption":"Das Diagramm zeigt einen Mediamix, der mehrere Werbekanäle mit Käufen, Leadgenerierung und Leistungsanalyse verbindet.","description":null}}},{"id":651,"url":"https://injoys.com/rails/active_storage/blobs/proxy/eyJfcmFpbHMiOnsiZGF0YSI6ODAxNiwicHVyIjoiYmxvYl9pZCJ9fQ==--2fce803541f409bc9ccdba0d71f4efba6e91611a/ai-8a5fa900.webp","is_representative":false,"generation_method":"ai_image","license":"ai_generated","mime_type":"image/webp","translations":{"ko":{"alt":"검색, 쇼핑, 지도, 콘텐츠, 장바구니 데이터를 통합하는 광고 분석 대시보드 일러스트","caption":"여러 광고 채널의 유입 데이터를 하나의 퍼널과 성과 차트로 통합한 모습이다.","description":null},"en":{"alt":"Advertising dashboard combining search, shopping, maps, content, cart, and chat data","caption":"Traffic from multiple advertising channels flows into one funnel and performance dashboard.","description":null},"ja":{"alt":"検索、ショッピング、地図、コンテンツ、カート、チャットを統合する広告分析ダッシュボード","caption":"複数の広告チャネルから得たデータを一つのファネルと成果グラフに集約している。","description":null},"es":{"alt":"Panel publicitario que integra datos de búsqueda, compras, mapas, contenido, carrito y chat","caption":"Los datos de varios canales publicitarios convergen en un embudo y un panel de rendimiento.","description":null},"id":{"alt":"Dasbor iklan yang menggabungkan data pencarian, belanja, peta, konten, keranjang, dan chat","caption":"Data dari berbagai kanal iklan mengalir ke satu corong dan dasbor kinerja.","description":null},"pt":{"alt":"Painel de publicidade que integra busca, compras, mapas, conteúdo, carrinho e chat","caption":"Dados de vários canais de publicidade convergem para um funil e um painel de desempenho.","description":null},"zh-hant":{"alt":"整合搜尋、購物、地圖、內容、購物車與聊天資料的廣告分析儀表板","caption":"多個廣告管道的流量資料匯入同一個漏斗與成效儀表板。","description":null},"de":{"alt":"Werbe-Dashboard mit Daten aus Suche, Shopping, Karten, Inhalten, Warenkorb und Chat","caption":"Daten aus mehreren Werbekanälen fließen in einen gemeinsamen Funnel und ein Leistungsdashboard.","description":null}}},{"id":652,"url":"https://injoys.com/rails/active_storage/blobs/proxy/eyJfcmFpbHMiOnsiZGF0YSI6ODAyNSwicHVyIjoiYmxvYl9pZCJ9fQ==--f10effa4c66f4190db6345293e2b829086c14db7/ai-cbdc37af.webp","is_representative":false,"generation_method":"ai_infographic","license":"ai_generated","mime_type":"image/webp","visible_locales":["ko"],"translations":{"ko":{"alt":"목표 정의부터 측정·예산 재배분까지 이커머스와 상담·DB 업종의 미디어믹스를 5단계로 정리한 인포그래픽","caption":"파워링크, 쇼핑검색, 플레이스, 성과형 디스플레이의 업종별 활용 흐름과 지표를 보여준다.","description":null},"en":{"alt":"Five-step media mix for e-commerce and consultation/DB, from goal setting to budget reallocation","caption":"The infographic maps channels, conversion flows, and metrics for e-commerce and consultation/DB campaigns.","description":null},"ja":{"alt":"目標設定から計測・予算再配分まで、ECと相談・DB業種のメディアミックスを5段階で示す図","caption":"パワーリンク、ショッピング検索、プレイス、運用型ディスプレイの活用フローと指標を示している。","description":null},"es":{"alt":"Mix de medios en cinco pasos para comercio electrónico y consultas/DB, desde objetivos hasta reasignación","caption":"La infografía muestra canales, flujos de conversión y métricas para comercio electrónico y consultas/DB.","description":null},"id":{"alt":"Bauran media lima tahap untuk e-commerce dan konsultasi/DB, dari penetapan tujuan hingga realokasi anggaran","caption":"Infografik ini memetakan kanal, alur konversi, dan metrik untuk kampanye e-commerce serta konsultasi/DB.","description":null},"pt":{"alt":"Mix de mídia em cinco etapas para e-commerce e consultas/DB, da definição de metas à realocação de verba","caption":"O infográfico apresenta canais, fluxos de conversão e métricas para campanhas de e-commerce e consultas/DB.","description":null},"zh-hant":{"alt":"從目標設定、需求捕捉到成效衡量與預算重分配的電商及諮詢DB五階段媒體組合圖","caption":"圖表呈現搜尋、購物、地點與成效型展示廣告的產業應用流程及指標。","description":null},"de":{"alt":"Fünfstufiger Media-Mix für E-Commerce und Beratung/DB von der Zielsetzung bis zur Budgetneuverteilung","caption":"Die Infografik zeigt Kanäle, Conversion-Abläufe und Kennzahlen für E-Commerce- und Beratungs/DB-Kampagnen.","description":null}}}]}