B&W Chef 2 Waiting Crisis Begins, Starring Chefs All About the Restaurant Reservation Wars

black & White Chef 2 premieres on Netflix, generates buzz early on

on December 16, the eagerly awaited second season of Black & White Chef began airing on Netflix. After the first season became a phenomenon last fall, becoming the first Korean show to reach the global top 10 non-English TV series on Netflix for three consecutive weeks, the anticipation for the second season was higher than ever.

the Black and White Chef 2 has only released the first, second, and third episodes of the 13-episode series, but social media and online communities have been buzzing with excitement. within a day of its release, it was the #1 trending series on Netflix.

a more colorful lineup of chefs

this season's cast includes Chinese food legend Hoo Deok-juk, temple food master Sun Jae-sim, and Chef Son Jong-won of "Do Me a Favor" fame. the black cutlery lineup is just as impressive, with chefs so talented that even the white cutlery wondered why they were on the black cutlery, leading the internet to joke about a diamond cutlery vs. white cutlery matchup.

black & White Chef 2 Restaurant Reservations

the restaurant industry is the most excited about the return of Black & White Chef 2. with skyrocketing prices and a sluggish economy, there are high hopes that the show will revitalize the entire restaurant industry.

catchTable bookings spike 3.5x

according to restaurant reservation app Catchtable, the number of reservations made by chefs on Black & White Chef increased 3.5x after the show aired compared to before. catchtable is the official partner of Black & White Chef 2 and provides an easy way to make reservations at the chefs' restaurants, and thanks to Netflix and Naver's Nenet partnership, you can search the list of Black & White Chef 2 chefs' restaurants on Naver Maps at a glance.

popular restaurants that are booked up until the end of the year

chef Son Jong-won's Botanic Garden and La Mansière, Chef Sam Kim's Osteria Sam Kim, Chef Kim Hee-eun's SOUL, and Chef Kim Gun's Goryorikan are already booked up until the end of the year. Not only the white cutlery chefs, but also the black cutlery chefs' restaurants are sold out and waiting lists are long, recreating the craze from season 1.

black and White Chef 2 collaboration products that the retail industry is paying attention to

as the products collaborated with various chefs, including the winner's battiramisu from Napoli Mappia, were very popular in Season 1, the retail industry was quick to respond in Season 2.

e-Mart 24 and Chef Jongwon Son

e-Mart 24 signed an exclusive contract with Chef Son Jong-won in advance and introduced collaborative products before the show aired. this was a proactive move, as they realized that developing products after the show aired would have been too late.

starbucks launches new products

starbucks launched a new sandwich in collaboration with Chef Yoo Yong Wook, the head of the Barbecue Institute, who appeared on Black Soozer. It will be interesting to see which products will become retail hits based on the chefs' performances on the show.

Global marketing strategies of PPL brands

it's not just the chefs who are eager to see Black & White Chef 2 succeed. The companies that have joined the program are also using it as an opportunity to get their brands in front of a global audience.

CJ CheilJedang Bibigo Pantry

cJ CheilJedang set up a large Bibigo Pantry in the center of the competition venue, stocked with its core products, including gochujang, miso, ssamjang, hatban, dumplings, and kimchi. this is a strategy that aims to create an image of K-food brand among global audiences, and plans to introduce related collaboration products in the future.

hansem's Kitchen is a Skill Campaign

hansem, a furniture and interior company, participated as the official special partner for season 2, placing its kitchen furniture and built-in products in the cooking scenes in line with the mission concept of the show. chef Ahn Sung-jae has also been selected as an ambassador for the Kitchen is a Skill campaign.

cookware support from Whistler and Tefal

whistler Korea contributed premium cookware to emphasize its expertise as a brand that chefs actually use, while Tefal contributed blenders, chef's knives, pots and pans, and more.

frequently Asked Questions

Q1. How do I make a reservation at a B&W Chef2 featured chef's restaurant?

you can search for and make reservations at the restaurants of the chefs featured in B&W Chef 2 on the Catchtable app. you can also check the list of chef restaurants on Naver Maps.

Q2. Where can I purchase the Black & White Chef 2 collaboration products?

you can purchase Chef Jongwon Son's collaboration products at E-Mart 24 and Chef Yoo Yong-wook's collaboration sandwich at Starbucks. more collaboration products will be released in the future.

Q3. How many episodes is Black & White Chef 2?

black & White Chef 2 is a 13-part series, with episodes 1, 2, and 3 currently available. they will be released sequentially on Netflix.

Q4. What companies are the PPL brands of Black & White Chef 2?

CJ CheilJedang Bibigo, Hansem, Whistler Korea, Tefal, and Catchtable are participating as official partners and PPL brands.

Q5. Is it true that the wait is long at the restaurants of the chefs on "Black & White Chef 2"?

it's true. the number of reservations increased 3.5 times after the show aired, and the restaurants of popular chefs such as Chef Jong Won Son and Chef Sam Kim are booked up until the end of the year.

wrapping up

with the return of Black & White Chef 2, both the restaurant industry and the retail industry have been energized. we can't wait to see what collaborations and marketing will come out of the chef restaurant booking wars. if you have a favorite chef's restaurant that you're interested in, we hope you'll give it a try.

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